IN FORM®

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16^th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. (more…)

By Marcy Montgomery Jones
Cupid Intimates

You may already know that the torsette is one of the latest styles of shapewear.  But did you know that torsette styling is available in a myriad of silhouette variations?  Torsettes are made for women who want to wear their own bras with shapewear.  They smooth the same places camisoles smooth, but include no material over the bust area.  This design solves a problem for women who have large or small breasts, or have difficulty finding properly-fitting shapers with the correct cup size.  It also helps women who are top heavy and want to wear all-in-one shapers that give the proper amount of control around the back, tummy, thigh, and midriff areas.  In addition to providing these solutions, the torsette allows customers to choose from plunge, push-up, demi, balconette, full-coverage, minimizing, or any other types of bras to ensure coordination with their fashions, moods, or audiences.  (more…)

By Marcy Montgomery Jones
Naomi & Nicole®

If you’ve been watching or listening to the media, you’ve probably noticed people talking a great deal about shapewear.  This has created a rise in demand for this intimates category.  New companies and new brands are riding this wave, vying for your attention so they can tell you, “We have the best shapewear available.”  Between the new brand launches, expensive commercials, and celebrity endorsements, how is the average person like you supposed to find the best shapewear?  Below is a list of three questions you should ask yourself in preparation for the hunt.  The answers will help you find the right shaper for you, regardless of the hype you may hear on TV or read on the web. (more…)

By Eva Ceinture
Cupid Intimates

This is the fourth in a series of blog posts conveying one woman’s thoughts about shapewear.

 Hi-Waist Long Leg / Light Control

 Dear Shapewear Diary,

This weekend I wore a hi-waist long leg (some call this silhouette a hi-waist thigh slimmer) with a lightweight dress.  The garment served multiple purposes.  Its nude color allowed it to function like a slip and provided some modesty insurance against any unfortunate backlighting.  It covered a great portion of my torso, thereby addressing many areas at once.  And, since it was a hi-waist garment, I was able to pull its top all the way up to my bra band.  This kept me smooth and prevented the formation of a muffin top (of course, wearing the correct size helped eliminate that problem too).  It also seemed to support the strapless bra I wore with my outfit.  (more…)