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The Secret to a Successful Black Friday: The Right Panties

23 Nov

By Adam Welsch
Naomi & Nicole®

 If you’re revving up for a Thanksgiving Weekend full of power shopping, you probably have a game plan already in place.  You’ve researched the best sales, created an itinerary, and selected your shopping mate.  You know which pair of comfy shoes you’ll be wearing and what kinds of snacks you’ll be stocking in your purse.  If you’re one of those diehards who’ll be camping out in line, outside of a store, on Thanksgiving evening or during the wee hours of Friday morning, you no doubt are preparing to bring cold-weather gear, a chair, and a thermos of your favorite hot beverage.  You’re ready to go … or are you?  Have you given any thought to the panties you’ll be wearing for shopping’s version of the Olympic decathlon?  No?  Then you might want to spend a few minutes reading what follows.  Why?  Wedgies, VPLs, and Black Friday simply don’t mix. […]

The Best Underwear for a Zombie Apocalypse

31 Oct

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. […]

Top 5 Ways to Get Rid of Visible Panty Lines

19 Apr

By Marcy Montgomery Jones
TC® Fine Intimates

Why do we get visible panty lines (VPLs)?  VPLs appear when a bulky edge finish on our underwear rests between our buttocks and our tightly-fitting fashions.  The cut and construction of panties are the two most important variables in determining whether or not VPLs will appear.  When they do appear, you have two choices.  The first is to disguise them.  This can be done by wearing heavier fabrics (like denim), wearing prints to distract the eyes, or wearing loosely-fitting or billowy clothing.  But merely disguising panty lines limits one’s wardrobe and can result in fashion choices inappropriate for a variety of settings.  The second option is to eliminate them.  Here are the five most common ways of eliminating visible panty lines, and the pros and cons associated with each one. […]

What to Wear under Your Bridesmaid Dress

24 Mar

By Marcy Montgomery Jones
Cupid Intimates

For sports fans, this time of year brings the start of the baseball season.  For others among us, spring means the start of the wedding season.  I’m at that time in my life when attendance at, or being an attendant in, a wedding occurs so frequently that I consider it a sport.  I have to prepare, tone up, and suit up to get ready for each big dance.  Sound familiar?  Many women become stumped when trying to figure out what to wear under most of their 27 Dresses.  If you count yourself among them, here are a few helpful hints that should cut down on the confusion surrounding which intimates to wear under your bridesmaid or maid-of-honor dresses. […]