IN FORM®

By Adam Welsch
TC® Fine Intimates

Known by a variety of names throughout the intimate apparel industry – such as “long leg,” “bike pant,” and simply “shaper” – the thigh slimmer is one silhouette that should be a part of every shapewear customer’s wardrobe.  Why?

1. The thigh slimmer addresses multiple problem areas at once.

True to its name, it expertly slims the inner thighs and prevents your legs from rubbing together when you walk.  But it also controls saddle bags, and smoothes cellulite, found on the outsides and back sides of the legs, respectively.  And, despite its name, it also flattens the tummy and can enhance the shape of your rear end.  Finally, depending on the style, it can also help control the midriff and prevent the appearance of the dreaded muffin top around your waist. (more…)

By Adam Welsch
Cupid Intimates

If you’re a woman over the age of 25, chances are that cellulite is already a part of your life or soon will be.  The Mayo Clinic reports that at least 4 out of 5 women have it.  Much has been written about the subject over the last four decades, and many treatment solutions have been offered.  Everything from diet & exercise, surgery, and infrared light, to creams, injections, and massage therapies are available.  In the last few years, companies have even developed shapewear they claim can actually reduce cellulite.  Do any of these solutions work?  Can cellulite really be beaten just by slipping on the right shaper? (more…)

By Adam Welsch
Cupid Intimates

Last week, this blog offered some laundering tips to help keep black lingerie looking its blackest.  But what about white intimates?  Though not as popular as it once was, white is perhaps the most traditional color of underwear, and can still be found in most dresser drawers and closets.  Maintaining its brightness and clarity is important, and may be the most challenging of all laundering tasks.

Keeping white bras, panties , and shapewear their whitest requires a mostly different set of tactics than that used to care for black lingerie.  However, as with black undies, remember the laundry room’s first rule of thumb – the steps you take to clean your unmentionables should never contradict the instructions on your garments’ care labels.  Maintaining your shapewear’s bright white appearance, for example, will do you no good if you ruin the integrity or stretch of its fabrics. (more…)

By Adam Welsch
Cupid Intimates

News out of the Middle East last week held relevance for these pages.  It seems that in an effort to placate the more conservative elements of its society, the government of the Gaza Strip turned its attention towards dealing with the disruptive force of women’s intimate apparel.  Its police instructed owners of stores selling bras, panties, and other types of undies to remove lingerie-clad mannequins from their windows and storefronts, and take down marketing materials showing women wearing the items they’re trying to sell.  As experienced readers of this blog know, this isn’t the first time that the complexities of women’s underwear have made news in the Middle East.  Earlier this year, a movement in Saudi Arabia gained worldwide attention by protesting the convention that prevents women from selling intimates to other women in stores.  So, just how often has lingerie mixed with current events to make the evening news?  The answer is more times than you might expect. (more…)