IN FORM®

By Adam Welsch
Cupid Intimates

October is National Breast Cancer Awareness Month.  It’s a time when lots of information about breast cancer and its causes are promoted via all media channels.  The overwhelming share of it is highly credible.  Unfortunately, some of it isn’t, and the internet often acts as a catalyst propelling and nurturing related rumors.  One such rumor that’s been in existence since the mid-1990s is the idea that wearing bras can cause breast cancer.  But is this true?  The answer, fortunately, is no.  There’s absolutely no scientific evidence suggesting that bras cause breast cancer. (more…)

By Adam Welsch
Naomi & Nicole®

Have you been down on your luck recently?  Have the world’s economic problems hit you and your family particularly hard?  Are you having trouble finding your prince amidst a sea of frogs, or are you looking for a little extra assurance as you begin a new life with someone special?  Or, have you just found it impossible lately to hit a curveball?  Don’t reach for a worn out rabbit’s foot, wilted four-leaf clover, or rusty horseshoe.  These are easily lost, too fragile, or can set off a metal detector at the airport.  A better solution is on offer at your favorite lingerie department.  Many people believe that the best way to attract good fortune is to wear the right women’s undies. (more…)

By Adam Welsch
Cupid Intimates

Have you heard of the Lingerie Football League?  Founded last year, it’s the newest incarnation of the pay-per-view Lingerie Bowl that was created to compete with the 2004 to 2007 Super Bowl halftime shows.  Consisting of teams from ten American cities, it’s a full-contact, seven-on-seven, tackle football league in which players’ uniforms consist of matching satin-and-lace bras, panties, and garters (along with ice-hockey-style helmets, shoulder pads, knee pads, elbow pads, and athletic shoes).

It’s undeniable that the women who play on these teams are attractive.  Obviously, that’s the point of creating and marketing a bra-and-panty football league.  But they’re also athletic, and many play the game quite well.  And though make-up is a part of the uniformed look of the players, no one should be under the illusion that the competition is of the powder-puff variety.  The players hit each other hard, and injuries, like torn ligaments, concussions, and broken bones, are not uncommon. (more…)

By Adam Welsch
Cupid Intimates

Are you tired of spending Labor Day weekend at the pool, your neighbor’s backyard barbeque, or your local mall trying to finish your back-to-school shopping?  Do you want to experience something new, perhaps act a bit crazy, just once in early September?  How about jetting to Paris this weekend for the annual Interfilière and Mode City trade fairs?  They’re premiere international intimates trade shows, held jointly, that bring together the world’s leading lingerie makers and their fabric suppliers.  This will be your last chance.  Next year, this event is being moved to mid-July.  And while Paris is always a great place to visit, it’s best to see it outside the height and heat of the tourist season. (more…)