IN FORM®

By Adam Welsch
Cupid Intimates

The 1940s.  It was quite a decade.  For much of the world, it was a time of tremendous military, political, economic, and cultural upheaval.  World War II was fought, and the Nuclear Age, the Cold War, and Decolonization all began. In the United States, Jackie Robinson broke the color barrier in Major League Baseball.  With the occurrence of such historically significant events, it’s easy to forget about the pop-culture markers of the time.  The Slinky®, the Frisbee®, Tupperware®, and Velcro® were all invented, commercial television was born, classic books like 1984 and The Little Prince were written, “film noir” rose to prominence as a cinematic style, and swing and crooning became all the rage in music. (more…)

By Blanche DuFrane
Cupid Intimates

Intimate apparel is just that – intimate.  The thoughts, feelings, and considerations revolving around it can be deeply personal matters for women.  They can relate to weight and body proportions, self-image, and personal anatomy.  One aspect of personal anatomy that’s often very difficult for women to discuss with others is the subject of nipples.  This is such a sensitive subject (both literally and figuratively) that it’s rarely directly referred to in the marketing of bras, bodybriefers, or camisoles.  Yet, ironically, every woman knows that the way in which certain pieces of lingerie either reveal or hide her breasts’ nipples can be the difference between an intimates piece becoming a wardrobe favorite, and one that never sees the light of day after its initial wearing.  So it’s time to have a brief, but frank and honest, discussion about the concern of nipple prominence. (more…)

By Adam Welsch
Miraclesuit® Shapewear

Philosophers have mused about it.  Artists have sketched it.  Poets have written verse about it, and musicians have sung its praises.  But most fail to do it justice.  Is it a work by Socrates, Michelangelo, or Homer?  Is it one of the natural wonders of the world?  Is it an elegantly simple, unifying, scientific principle?  Nope.  It’s the foundation of foundations; the classic piece of intimate apparel that should be a part of every woman’s wardrobe.  It’s the bodybriefer.  Though you’re undoubtedly acquainted with it, and may have heard it referred to by one of its many aliases – all-in-one, body shaper, body slimmer, bodysuit, or body glove  – you’ve probably never worn one.  As we enter that time of the year (Halloween through New Year’s Day) when most people put on at least a few pounds, it’s not a bad idea to keep the bodybriefer in mind.  Why?  Because it allows you to continue to wear all of your favorite outfits, and look fabulous in them, until your New Year’s resolutions kick in and warm weather once again accommodates a regular exercise routine. (more…)

By Adam Welsch
Cupid Intimates

Do you find yourself wearing the same pairs of panties repeatedly because you can’t find your other favorites?  Have you ever been late for work or a social engagement because you had to spend an extra ten minutes searching for a certain bra that had to be worn with the outfit to which you were already committed?  Do you ever have trouble closing your dresser drawers because your shapewear is balled up and refuses to cooperate?  If so, it’s time to get your undies “out of their bunch” and organize your closet, drawers, and armoire.  If you’re like most people, you know that greater organization would really help your day but you just don’t know where to begin.  Not to worry.  What follows is a collection of instructional videos that should pave the way for you to implement better underwear management. (more…)