IN FORM®

By Rachel Rumsey
Cupid Intimates

Welcome warm weather!  Unfortunately, April showers and May flowers seem to inspire poor choices when it comes to the undergarments that many women select to wear.  With summer fashions springing up, you’ll soon see bras showing through tops and panties showing through bottoms.  The warm weather’s lighter fabrics not only reveal bumpy undergarments, they broadcast the poor underwear color choices that many women make as well.  Lovely ladies, you distract from your beauty when you select the wrong color for your intimates.  Do you really want people looking at you because they can see your underwear?  If you do, proceed no further.  If not, follow these simple tips. (more…)

By Tony Angelino
Cupid Intimates

Do you know where your intimate apparel came from?  Do you know how your bras were made and by whom?  Do you know whether your shapewear was sewn or spun in a nice, neat, clean environment?  Do you know how your panties were transported to the marketplace?  Have you wondered in what type of shipping containers your intimates traveled, first to your country and then to your store?  Have you ever thought about how many individuals handled your lingerie before you tried it on?  Sure, you’ve probably glanced at labels and noticed the countries your garments were made in, but you’ve probably never thought about these other questions. (more…)

TSA – Traveling Shapewear Alert

By Sandy S.
Cupid Intimates

Recently, while traveling on a business trip, I was making my way through a security checkpoint at the Las Vegas airport when I set off the metal detector’s alarm.  As all of us have done in response to that situation, I took off my watch and jewelry (even though these items had never triggered the alarm on any of my previous trips).  I walked through the detector again and, sure enough, the alarm sounded again.  The TSA officer told me to step off to the side, where another TSA officer – this one, a woman – was to conduct a more thorough screening. (more…)

By Adam Welsch
Cupid Intimates

In his fascinating 1999 book, Why We Buy – The Science of Shopping (Simon & Schuster, New York), retailing-environment consultant Paco Underhill describes which strategies work and which ones don’t in encouraging consumers to buy merchandise at brick & mortar retailers.  Thinking about this book made me wonder, “Are lingerie stores and intimate apparel departments doing the right things today to entice customers to purchase more bras, shapewear, and panties?”  While the answer will be different at each location you enter, there are some questions – based directly on Mr. Underhill’s research – you can think about to grade your favorite store the next time you shop for intimates. (more…)