IN FORM®

By Marcy Montgomery Jones
Cupid Intimates

It’s been said that wearing a poorly-fitting bra can do more damage than wearing no bra at all.  Here are a just few examples of the ways in which your bra may cause discomfort and injury when it’s not sized properly for your body.

1.  Bra straps that are too tight can, when worn over the course of many years, cause permanent indentations in the tops of your shoulders.  If nerves become impinged, numbness may also result.  When bra straps are too tight, they’re bearing too much weight.  When fitted properly, they should only be responsible for providing 10% of the breast support; 90% of the responsibility for holding your breasts at attention should be borne by your bra’s band.  If it’s loose, made of spongy fabric, or has been washed and worn so many times that its elastic fibers are breaking down, your band won’t do its job and will be your enemy, not your ally. (more…)

By Adam Welsch
Cupid Intimates

Have you heard of the Lingerie Football League?  Founded last year, it’s the newest incarnation of the pay-per-view Lingerie Bowl that was created to compete with the 2004 to 2007 Super Bowl halftime shows.  Consisting of teams from ten American cities, it’s a full-contact, seven-on-seven, tackle football league in which players’ uniforms consist of matching satin-and-lace bras, panties, and garters (along with ice-hockey-style helmets, shoulder pads, knee pads, elbow pads, and athletic shoes).

It’s undeniable that the women who play on these teams are attractive.  Obviously, that’s the point of creating and marketing a bra-and-panty football league.  But they’re also athletic, and many play the game quite well.  And though make-up is a part of the uniformed look of the players, no one should be under the illusion that the competition is of the powder-puff variety.  The players hit each other hard, and injuries, like torn ligaments, concussions, and broken bones, are not uncommon. (more…)

By Adam Welsch
Cupid Intimates

Are you tired of spending Labor Day weekend at the pool, your neighbor’s backyard barbeque, or your local mall trying to finish your back-to-school shopping?  Do you want to experience something new, perhaps act a bit crazy, just once in early September?  How about jetting to Paris this weekend for the annual Interfilière and Mode City trade fairs?  They’re premiere international intimates trade shows, held jointly, that bring together the world’s leading lingerie makers and their fabric suppliers.  This will be your last chance.  Next year, this event is being moved to mid-July.  And while Paris is always a great place to visit, it’s best to see it outside the height and heat of the tourist season. (more…)

By Adam Welsch
TC® Fine Intimates

Known by a variety of names throughout the intimate apparel industry – such as “long leg,” “bike pant,” and simply “shaper” – the thigh slimmer is one silhouette that should be a part of every shapewear customer’s wardrobe.  Why?

1. The thigh slimmer addresses multiple problem areas at once.

True to its name, it expertly slims the inner thighs and prevents your legs from rubbing together when you walk.  But it also controls saddle bags, and smoothes cellulite, found on the outsides and back sides of the legs, respectively.  And, despite its name, it also flattens the tummy and can enhance the shape of your rear end.  Finally, depending on the style, it can also help control the midriff and prevent the appearance of the dreaded muffin top around your waist. (more…)