IN FORM®

By Adam Welsch
Cupid Intimates

If you ask ten people where they think the greatest untapped source of demand for intimate apparel is based, all ten might answer, “China.”  With the world’s largest population and fastest growing economy, “China” certainly seems like a good answer.  But China isn’t the only developing country with enormous potential for underwear consumption.  An better response might be “India.”  The Indian market for innerwear, as intimate apparel is commonly referred to from Delhi to Mumbai, is set to explode due to the country’s inevitable, enormous, economic growth and the changing attitudes, demographics, and roles of Indian women. (more…)

By Adam Welsch
Cupid Intimates

It’s been more than six months since we posted our first IQ test. Since then, a lot of new, interesting facts about bras, panties, and shapewear have been discussed in these pages.  How many of them do you remember?  Do you want to find out?  Here’s our second test to measure your knowledge of these intimate fashion categories. Use the answer key at the end of the test to score yourself and determine your intimates quotient (IQ). (more…)

By Adam Welsch
Cupid Intimates

For women interested in wearing undergarments to smooth or transform their bodies, modern shapewear offers a relatively inexpensive, comfortable means to do so.  Made with flexible fabrics that conform to the wearer’s body, it’s lightweight and easy to put on and take off.  But modern shapewear and traditional girdles owe their existence to the foundation of foundations – the corset.  Though long supplanted as the everyday undergarment of choice, corsets continue to be worn by women all over the world for a variety of reasons.  But because their numbers are relatively small, they remain somewhat mysterious. (more…)

By Rachel Rumsey
Cupid Intimates

From Thanksgiving to New Year’s Day, get-togethers abound.  There’s ample opportunity to get dressed up, eat too much, and visit with co-workers, friends, and family, some of whom you haven’t seen for a while.  Such anticipated reunions may spark your desire to look svelte.  It’s always a bummer when you run across someone you haven’t seen for some time and feel like you don’t look your best.  And it’s always easier to enjoy yourself mingling at a party when you’re confident that you look fabulous.  That’s why it’s so important to make sure that your Holiday 2010 ensembles include the right pieces of shapewear. (more…)