IN FORM®

By Adam Welsch
Cupid Intimates

Have you ever found yourself at a loss, searching for the right word to refer to some part of bra?  Perhaps you were talking with a salesperson, trying to describe what you were looking for in a new style.  Maybe you were chatting with one of your friends, trading funny stories about a wardrobe malfunction.  Or, you may just have been curious about what the official names were for the various parts of an item of clothing you’ve worn since your early teens. (more…)

By Adam Welsch
Cupid Intimates

You’ve heard the statistic.  80% of women today wear bras that are the wrong size for them.  Are you one of those 80%?  Is your number, or band size, correct?  What about your letter or cup size?  While it’s best to buy your bra with the help of a bra-fit specialist, they’re often not available in stores and intimate apparel departments.  Chances are that you bought your bra on your own and are just not sure whether it fits the way it’s supposed to.  Even if you did receive a fitting when you originally purchased it, weight changes, pregnancy, and breastfeeding may have since changed your size and shape, creating new doubts in your mind.  Not to worry.  With the help of a mirror, there are some easy ways you can determine on your own whether you’re wearing the wrong size.  The key areas to look at are the principal components of every bra: the band, the cups, and the straps. (more…)

By Pauline Z.
TC® Fine Intimates

Over the past decade, shapewear has exploded in popularity and has become an essential element of many women’s wardrobes.  New fabrics, silhouettes, and technologies have converged to create styles that are both comfortable and effective in transforming the way women look and feel in their clothes.  A great example of this synergy is the body shaping cami.  It’s now one of the most popular types of intimate apparel.  Why?  What sets it apart from other types of shapewear?  Here’s my list of the top 10 reasons why all women should own a body shaping cami. (more…)

By Adam Welsch
Cupid Intimates

As demand has grown in recent years for shapewear that targets the upper body, new silhouettes have been developed to meet it.  One such silhouette has become the hottest thing in shapewear today.  It’s called the torsette.  If you’ve never seen a torsette, it’s shapewear that resembles the black garment worn by the St. Pauli Girl.  While off of the body it looks a bit odd – as if something’s missing from its front – torsettes can do a great job of transforming the way your upper body appears under clothes. (more…)