IN FORM®

By Marcy Montgomery Jones
Naomi & Nicole®

Panties are often purchased for reasons of cuteness, rather than fit or function.  And recently, there’s been an explosion in cute panty presentation.  Walk into a store and you’ll find panties folded inside itty-bitty boxes, panties wrapped like hard candies in clear cellophane, and panties wound into globs and placed in plastic baking cups to look like cupcakes.  I’m as much of a sucker for great visual presentation as the next consumer, but nothing’s less satisfying than unwrapping those goodies and learning that they just don’t fit properly.  The wrong pair of panties can create lumps, bulges, and figure problems that draw unwanted attention to your backside, hips, and tummy.  Let’s discuss why panties aren’t “all for one and one for all.” (more…)

By Marcy Montgomery Jones
Cupid Intimates

I’m tall.  Not the kind of tall that limits me to two-inch heels.  Nope, the kind of tall that inspires people to ask, “Did you play basketball in college?”  It’s led to a plethora of fitting-related frustrations over the years including: the inability to find shoes at department stores; the requirement to buy 36”-inseam pants online because they’re unavailable at brick & mortar retailers; and the realization that the “tall” clothes sold at most places aren’t suitable for anyone who’s 5’10” or taller.  Can I get an “AMEN”? (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

My mom’s always been a certified game show junkie (and a Bingo junkie as well, but that’s a whole separate posting).  Thanks to this addiction, as well as the fact that we only had one TV, I spent an inordinate amount of time watching quiz shows during my formative years.  “Family Feud;” “Card Sharks;” “Treasure Hunt;” “Concentration” – you name it and I’ll know it.  Why the game-show reference in an intimate apparel blog?  Just utter the word “bra” to fifty randomly-selected people and almost as many different mental images will spring into their minds, depending on their age, cultural exposure, reproductive state, gender, etc.  It’s almost like “The $25,000 Pyramid” where players attempted to guess a series of words based on descriptions given to them by their teammates.  Since there are many different types of bras, let’s decipher some of the most common: (more…)

By Jake Welch
Naomi & Nicole®

Have you ever wondered how those pretty, two-toned designs on bras and shapewear, like those shown in this picture, are created?  Those effects are generated by a process called delustering, a printing process applied during the production of fabric.

When creating pigment prints, fabric mills use liquid chemical solutions or “binder systems” to enable fabrics to hold onto their colors after patterns are printed onto them.  Such “systems” consist of a liquid acrylic, wetting agents, a fabric softener, and a catalyst.  The process is permanent and prevents the color on the fabric from either washing out during laundering, or from rubbing off during the normal course of daily wear. (more…)