IN FORM®

By Marcy Montgomery Jones
Cupid Intimates

For women, there’s a fine line between loving big breasts and loathing them.  Your beautiful silhouette has been adored and captured throughout the ages by our most revered artists and sculptors.  What their great works don’t reveal, however, are stories about the pain and discomfort that can accompany large breasts.  Below are the top five things to look for in a bra that will help you live with your full chest more comfortably and confidently. (more…)

By Adam Welsch
Cupid Intimates

If you walked into a grocery store, and asked to be directed to the ice cream, do you think any employee would have trouble understanding what you were looking for?  Of course, not.   Even though there are many different brands of ice cream, available in many different flavors, ice cream has a very specific definition that’s shared by everyone who makes, sells, and eats it.  Unfortunately, the same sort of universal understanding isn’t always present in the world of shapewear.  Sure, different companies use their own brand and style names.  That’s not the issue.  Rather, for some reason, different manufacturers often use different generic terms to identify the same silhouette.  Since this sometimes creates confusion for those of us who work in this industry, it must be downright frustrating to you, an average consumer. (more…)

By Adam Welsch
Cupid Intimates

If you’re like a lot of women, you probably own a lot of intimate apparel.  But how much do you know about bras, panties, and shapewear?  Want to find out?  Here’s a test to measure your general knowledge of these fashion categories.  Use the answer key at the end to calculate your score and determine your intimates quotient (IQ). (more…)

TSA – Traveling Shapewear Alert

By Sandy S.
Cupid Intimates

Recently, while traveling on a business trip, I was making my way through a security checkpoint at the Las Vegas airport when I set off the metal detector’s alarm.  As all of us have done in response to that situation, I took off my watch and jewelry (even though these items had never triggered the alarm on any of my previous trips).  I walked through the detector again and, sure enough, the alarm sounded again.  The TSA officer told me to step off to the side, where another TSA officer – this one, a woman – was to conduct a more thorough screening. (more…)