IN FORM®

By Marcy Montgomery Jones
Cupid Intimates

The average woman changes bras sizes six times over the course of her life.  When such a transition occurs, it can be hard to determine the correct new size or find that great new style.  Fortunately, there are folks available on the frontlines of intimate apparel boutiques and department stores who are more than happy to help customers like you in the search for the right size and correct fit.  If you find yourself intimidated by the prospect of being professionally fitted for a bra, don’t be.  These fit specialists are there to assist you.  But what should you expect from a typical fitting? (more…)

By Adam Welsch
Cupid Intimates

In the United States alone, over 200,000 women are diagnosed with breast cancer every year.  For many of them, some form of mastectomy or lumpectomy becomes a necessary part of their treatment.  And while some patients choose to undergo breast reconstruction at the same time that their mastectomies (and some lumpectomies) are performed, others choose to delay reconstruction, or decide against it altogether.  For these latter two groups of patients, mastectomy bras and accessories can play an important role in the physical and emotional healing process. (more…)

By Marcy Montgomery Jones
Cupid Intimates

If your body’s shape lies somewhere outside the range of common sizes, you undoubtedly encounter trouble shopping.  We’ve already discussed problems and solutions for the tall woman, but what about those for the small one?  If you’re petite, you know the central problem is always length – inseams, sleeves, and torsos are just too long.  But small women are also often swallowed by garments designed for those with fuller hips and larger busts.  One solution is to take your outerwear to a tailor.  If she’s experienced and there’s ample fabric, adjustments can be made to give you the proper fit for your small frame.  But what do you do about your shapewear?  Here are some helpful hints to allow you to confidently choose shapewear that will work well with your smaller body. (more…)

By Adam Welsch
Cupid Intimates

Tax.

Few things seem to inspire such hatred as that little, three-letter word.  There’s income tax, estate and inheritance tax, property tax, excise tax, and import tax (called a tariff).  They’re all a load of laughs, but the kind of tax that all of us pay most often is sales tax.  If you’re not the kind of person who asks for receipts at stores, you probably don’t pay much attention to sales tax.  For many women, it’s just a part of the prices they pay for their bras, panties, and shapewear.  And while it’s true that sales tax often amounts to only a handful of pennies per transaction, those handfuls can really add up over time.  Also, for purchases of things like cars, furniture, big-ticket appliances, and massive quantities of panties, sales tax amounts can actually be quite large.

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