IN FORM®

By Adam Welsch
Cupid Intimates

Mannequin heads, that is.

Recently, I found myself in my local, suburban mall trying to make a dent in my holiday shopping responsibilities.  My long list directed me to pass by, or stroll into, most of the complex’s 125 or so shops, an eclectic collection of discount and high-end department stores, mass merchandisers, and many of the small chain stores commonly found in malls across America.  Of course, all of the clothing stores in general, and those carrying lingerie in particular, featured mannequins displaying their merchandise.  But what struck me as odd is that, except for those charged with hawking sunglasses, hats, or scarves, none of the mannequins – including those displaying lingerie – had heads. (more…)

By Adam Welsch
Cupid Intimates

If you ask ten people where they think the greatest untapped source of demand for intimate apparel is based, all ten might answer, “China.”  With the world’s largest population and fastest growing economy, “China” certainly seems like a good answer.  But China isn’t the only developing country with enormous potential for underwear consumption.  An better response might be “India.”  The Indian market for innerwear, as intimate apparel is commonly referred to from Delhi to Mumbai, is set to explode due to the country’s inevitable, enormous, economic growth and the changing attitudes, demographics, and roles of Indian women. (more…)

By Adam Welsch
Cupid Intimates

Happy Thanksgiving!  It’s customary for newspapers, magazines, blogs, and radio and television shows to remind people this week about all the things for which they can be thankful.  Such whispers usually include mentions of family, friends, and good health.  All of that is certainly good advice and very important.  But as your trusted, online source for great information about bras, panties, shapewear, and other lingerie, we’d like to take this opportunity to remind you of all things “intimate apparel” that can bring a smile to your face this holiday season. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Perfection.  Most of us strive for it; few of us ever attain it.  It’s especially true when it comes to our bodies.  All of us have bodies that aren’t symmetrical.  Our arms or legs may not measure out to exactly the same lengths, or one of our eyes or ears may be situated a bit above or below the other.  But most importantly for these pages, our breasts are almost never identical twins.  Did you know that the average woman has one breast that’s nearly a half size larger than the other?  It’s the issue that perhaps most often causes fit problems when we try on bras, camisoles, and bodybriefers.  And, of course, women who’ve had to undergo mastectomies or lumpectomies often find their new busts to be uneven and difficult to fit.  The fit challenges associated with having breasts of two different sizes can cause frustration and insecurity when shopping for, and wearing, intimates.  So what’s a girl to do? (more…)