By Adam Welsch
Cupid Intimates

As a guy, I can only imagine how difficult it must be for women to shop for intimate apparel.  There’s an astounding variety of bras, panties, and shapewear on display in every clothing store’s lingerie department, and the hunt for the right piece must feel overwhelming when you don’t know exactly which style, size, and color you want to buy.  Also, intimate apparel is just that – intimate.   It must be difficult to ask for help from salespeople who are total strangers, or have other shoppers watch what you pull off the rack, when the items you’re looking at are normally hidden from the outside world.  So, it’s not at all surprising that I usually receive confused, anxious, suspicious, and sometimes even angry looks from women when I walk into an intimate apparel department.  But I wonder how many women take a moment to think about how uncomfortable most men are who have to make their way into such foreign territory, or the real reason the men are there? (more…)

Happiness Can Be a Cinch

By Pippa B.
Miraclesuit® Shapewear

A while ago, I was visiting a department store and noticed a customer tentatively browsing through its lingerie department.  She stumbled into the shapewear pod, where she smacked into the waist cinchers and freaked out!  I approached her and struck up a conversation.  She said she had often heard about waist cinchers, had seen pictures of them, and had always wanted to try wearing them, but never knew they were actually available, out in the open, in the lingerie department of her local department store. They were accessible after all!
She was amazing. She tried on many sizes (to make sure she got the perfect fit) and, without any concern for the criticism of others, ran around the store showing me, and some of the other staff, her “before” and “after” figures. She was having a ball!  She bought one in nude and another in black, and was absolutely, positively going to make this her new must-have accessory.
She was so proud to be wearing them!  This experience really reminded me how the right shapewear can make a world of difference in a woman’s life.
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By MaryJo Kosisher-Demski
TC® Fine Intimates

Maybe you’ve just made your latest New Year’s resolution to lose weight.  Or perhaps you’re a bona fide “gym rat” and the staff at your gym knows you by name, sending out an APB any time you miss a cardio session.  Regardless of where you fall on the exercise continuum, the very last thing you want to experience whilst you’re climbing the StairMaster®, or jogging on the treadmill, is the dreaded “wedgie.” (more…)

Now That’s Customer Service

By Rose Early
Cupid Intimates

Not too long ago, while merchandising some products in the intimate apparel section of a department store, a little old lady walked up to me.  Without hesitating, she pulled down her pants and asked me if I could find the girdle she was wearing.  As they say, a picture is worth a thousand words. (more…)