IN FORM®

By Lynn B.
Cupid Intimates

As an intimate apparel merchandiser, I’m in department stores most of the day, five days a week.  When trying to help customers, I never know what I might see, hear, or learn.  Most conversations I have with them deal with the body part they’re trying to lift, smooth, firm, or preferably make go away (without using liposuction).  Much of the time, I help customers find the garments that will do the trick.  And more often than not, I walk away with a cute story about the encounter that I’m able to share with others in the form of advice.

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By Joann M.
Naomi & Nicole®

We’ve all had this happen to us – we put on our favorite pair of jeans and watch in horror as a big bulge of flesh appears just above its top as we try to fasten the button.  Or, we put on a piece of shapewear to control our tummy and cringe as we see that what we didn’t like about our tummy now sits like a roll at our waist, above the top of the brief.

This issue is so common that it’s become immortalized in pop culture today as “The Muffin Top.”

Fortunately, there are shapewear solutions that eliminate this problem. (more…)