IN FORM®

By Adam Welsch
Cupid Intimates

Over the past decade nothing’s fueled rumor and speculation more than the explosion of emails, blogs, and social-media postings found on the web.  Stories that used to be shared among friends and acquaintances in local communities now make their way around the world in a matter of minutes, their credibility bolstered by appearances in digital print (it must be true since someone took the time to write it down).  Questionable stories about even intimate apparel have gained currency and achieved “fact status” as a result of being told, retold, and referred to an innumerable number of times across the internet.  Four such stories involving bras have been particularly pervasive, so much so that they’ve attained notoriety as urban legends. (more…)

By Nancy Miller
Cupid Intimates

Last week I spent Monday afternoon trying on bras in a department store.  Whatever happened to the days when sales associates would hang on your every request, and run back and forth across the sales floor to bring you anything you desired?  They used to offer to find other sizes or different styles while you tried on merchandise in the fitting room.  Last week, instead, it was my job – as the customer – to do the running and searching, in between reps of dressing and undressing.  I left the store empty-handed and exhausted. (more…)

By Marcy Montgomery Jones
Naomi & Nicole®

Panties are often purchased for reasons of cuteness, rather than fit or function.  And recently, there’s been an explosion in cute panty presentation.  Walk into a store and you’ll find panties folded inside itty-bitty boxes, panties wrapped like hard candies in clear cellophane, and panties wound into globs and placed in plastic baking cups to look like cupcakes.  I’m as much of a sucker for great visual presentation as the next consumer, but nothing’s less satisfying than unwrapping those goodies and learning that they just don’t fit properly.  The wrong pair of panties can create lumps, bulges, and figure problems that draw unwanted attention to your backside, hips, and tummy.  Let’s discuss why panties aren’t “all for one and one for all.” (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

Imagine, if you will, the following scenario.  It’s a lovely spring day.  You’re wearing a cute, short-sleeved T-shirt.  You’re at the airport, tearfully seeing off your husband or boyfriend.  He departs, but turns to wave one last time before dashing off to vanish among TSA personnel.  You wave back.  Suddenly, your arms flap as if you’re the one trying to become airborne.  To your astonishment, they continue to flutter even as you exit the airport, your wave having ended two minutes earlier.  Holy jiggling, Batgirl, when on earth did you sprout wings? (more…)