IN FORM®

By Adam Welsch
Cupid Intimates

As demand has grown in recent years for shapewear that targets the upper body, new silhouettes have been developed to meet it.  One such silhouette has become the hottest thing in shapewear today.  It’s called the torsette.  If you’ve never seen a torsette, it’s shapewear that resembles the black garment worn by the St. Pauli Girl.  While off of the body it looks a bit odd – as if something’s missing from its front – torsettes can do a great job of transforming the way your upper body appears under clothes. (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

Ladies, have you ever given much thought to the gender of the person who waits on you in a lingerie department or rings through your intimates at a big box store?  To be perfectly honest, I’ve always been more concerned with the actions of the other customers waiting to be rung up.  I try to avoid standing behind the harried woman who’s simultaneously trying to hold an infant, keep tabs on her toddler, argue with her “tween”ager, fumble with her car keys, and search frantically for her debit card (whose PIN she inevitably can’t remember), all while arguing with the sales associate over a pricing question.  When I pull the short straw and find that person in front of me, my already-simmering blood hits a full boil and I frantically scan the store for a less-congested lane, or at least one with no “customer issues.”  Needless to say, I’m not the type of woman who cares whether a man or a woman waits on me as long as I receive pleasant, prompt, and professional customer service. (more…)

By Adam Welsch
Cupid Intimates

“Music has Charms to soothe a savage Breast.”

From Act I, Scene 1 of William Congreve’s The Mourning Bride (1697)

The inclusion in last Thursday’s post of Bette Midler’s song from Beaches about a fictitious bra inventor, Otto Titzling, got me thinking.  I wondered how many other songs had been written about bras, panties, shapewear, or any other kinds of intimate apparel.  After doing a little research, I found out that the answer was “quite a few.”  What follows is an eclectic sampling of the ditties I found. (more…)

By Adam Welsch
Cupid Intimates

It’s mid-March.  That means it’s tournament time.  The fashion world is on the verge of madness, eager to learn which problem will emerge victoriously in the 2010 Inspiration for Intimates Tournament and be recognized as this year’s number one reason that women buy intimate apparel.

As you know, hundreds of causes vie for the chance to be part of this field each year.  The tournament selection committee, as always, had a difficult job minimizing the number to sixty-four.  But early Sunday evening, they did just that.  It’s noteworthy that only fourteen of the Preseason Top 25 reasons ended the season by making it to the dance. (more…)