IN FORM®

By Joann M.
Cupid Intimates

Have you ever gotten up in the morning, with your pants not quite fitting the way they should, and wondered why you ate so much the night before?  Wearing the correct shapewear can fix this problem.  Try a waistline brief, thigh slimmer, or hi-waist brief, especially one with silicone edges that prevent “ride-up” and “roll-down.”

Have you ever caught a glimpse of your derriere in a three-way mirror and seen those marks fondly referred to as visible panty lines or VPLs?   (more…)

By Adam Welsch
Cupid Intimates

In his fascinating 1999 book, Why We Buy – The Science of Shopping (Simon & Schuster, New York), retailing-environment consultant Paco Underhill describes which strategies work and which ones don’t in encouraging consumers to buy merchandise at brick & mortar retailers.  Thinking about this book made me wonder, “Are lingerie stores and intimate apparel departments doing the right things today to entice customers to purchase more bras, shapewear, and panties?”  While the answer will be different at each location you enter, there are some questions – based directly on Mr. Underhill’s research – you can think about to grade your favorite store the next time you shop for intimates. (more…)

By Pauline Z.
TC® Fine Intimates

Over the past decade, shapewear has exploded in popularity and has become an essential element of many women’s wardrobes.  New fabrics, silhouettes, and technologies have converged to create styles that are both comfortable and effective in transforming the way women look and feel in their clothes.  A great example of this synergy is the body shaping cami.  It’s now one of the most popular types of intimate apparel.  Why?  What sets it apart from other types of shapewear?  Here’s my list of the top 10 reasons why all women should own a body shaping cami. (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

Recently, I had the chance to spend some time at a hotel in the middle of Lancaster County – the heart of Pennsylvania Dutch country.  I was able to see some sights I don’t normally witness at home.  For instance, one morning as I breakfasted, I saw an Amish gentleman driving his horse-drawn buggy along the side of the road.  Several minutes later, he was followed by three young girls garbed in traditional long dresses and bonnets, carrying their schoolbooks.  After I finished eating, I was depositing my empty plate in a nearby trash can when my eyes spotted a rather surprising, laminated flier.  “Nana’s Naughty Knickers,” it read.  I was shocked.  Why on earth was something about racy lingerie taking up residence in such an idyllic, old-fashioned setting? (more…)