IN FORM®

By Tony Angelino
Cupid Intimates

Many years ago the apparel industry started leaving the United States.  The common public perception has always been that its cause was the corporate search for cheap labor, but those in the industry know that the principal reason was that Americans didn’t want to sew any more.  Sewing was considered to be an unattractive labor career, less interesting and less rewarding than higher-paying ones in the automobile and steel industries, and more physically demanding than those in the service sector.  Jobs in those industries were more highly prized, and applicants stood in line for them.  Yet willing applicants for sewing positions were impossible to find.  Manufacturers were merely trading operators.  Very little new talent was appearing at plants, even though the signs were always posted advertising “OPERATORS WANTED.” (more…)

By Adam Welsch
Cupid Intimates

Yesterday, when I was at the library, a funny thought occurred to me.  Could classic children’s fairy tales be re-written as allegories for adults to help convey the benefits of modern shapewear?   Would these be appealing to moms more accustomed to stories of little pigs and sleeping princesses than to testimonials about spandex and nylon?  Since checking out my paperbacks, the seeds of fairy-tale e-books have been dancing through my head – fairy tales with a twist (or, rather, a squeeze), of course.   I doubt the likes of Hans Christian Andersen and the Brothers Grimm ever dreamed that their stories might be adapted for such a purpose someday. (more…)

By Rachel Rumsey
Cupid Intimates

June is traditionally the most popular month for weddings.  At this time of year, brides-to-be all over the country are busy, excitedly checking every last detail to make sure their upcoming big event is just perfect.  Naturally, the wedding dress is a focal point of their attention.  Tremendous thought is spent making sure the perfect dress is found and that it looks just right for the big day.  But how many women realize that the secret to achieving wedding dress bliss is wearing the right piece of shapewear underneath it? (more…)

By Adam Welsch
Cupid Intimates

Intimate apparel has been advertised on TV for decades.  But the most memorable moments for bras, girdles, and panties in television history have occurred when these items have taken center stage on programs themselves, not in commercials.  Here are six of the funniest examples.

The first one is from the fifth season of the sitcom Seinfeld.  In the episode entitled, “The Sniffing Accountant,” Frank Costanza arranges for his son George to interview for a bra salesman’s position at a women’s underwear company.  As Frank tries to prepare George for the interview, the dynamics of George’s relationship with his parents overwhelm the lesson.

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