IN FORM®

By Adam Welsch
Cupid Intimates

One of the hottest trends in the intimate apparel industry over the past couple of years has been the growth in sales and availability of men’s shapewear.  Compression T-shirts, briefs that both slim and enhance, and tummy shapers, sometimes known as mirdles, have become hot topics of talk shows and fixtures of men’s underwear departments in stores across the United States.  But far pre-dating this trend, men, choosing to dress as women, have long been buying bras, panties, and shapewear made for women.  It’s pretty difficult to estimate how many men constitute this demographic.  But quickly searching the internet for websites discussing crossdressing issues, it’s easy to get a sense of the great strength of this often unrecognized source of intimate-apparel demand. (more…)

By Adam Welsch
Cupid Intimates

Do you find yourself wearing the same pairs of panties repeatedly because you can’t find your other favorites?  Have you ever been late for work or a social engagement because you had to spend an extra ten minutes searching for a certain bra that had to be worn with the outfit to which you were already committed?  Do you ever have trouble closing your dresser drawers because your shapewear is balled up and refuses to cooperate?  If so, it’s time to get your undies “out of their bunch” and organize your closet, drawers, and armoire.  If you’re like most people, you know that greater organization would really help your day but you just don’t know where to begin.  Not to worry.  What follows is a collection of instructional videos that should pave the way for you to implement better underwear management. (more…)

By Adam Welsch
Cupid Intimates

Whether or not you own some, chances are that you’re already quite familiar with sports bras.   Introduced in the 1970s, they’ve been providing extra support and comfort for women participating in athletics for more than three decades.  But how much do you know about intimates designed to accommodate the exercise and fitness needs of the lower half of a woman’s body?  Sport panties, which do just that, comprise a relatively new category of woman’s intimate apparel.  So how do these 21^st-century undies differ from the more commonplace, Monday-to-Sunday undies worn by every woman? (more…)

By Adam Welsch
Cupid Intimates

After a couple of sobering posts, it seems like the right time to change things up a bit and showcase a little humor about intimate apparel.  What follows is an eclectic mix of videos highlighting the lighter sides of bras, panties, and shapewear.

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