IN FORM®

By Adam Welsch
Cupid Intimates

If you’re like most people from around the world, over the past couple of weeks you’ve been watching the XXI Winter Olympics being held in Vancouver, Canada.  During the Summer and Winter Games, the events themselves are the primary attractions of course, but there are always many other interesting features for fans to absorb.  There are the personal stories of the athletes themselves; the sights, sounds, and histories of the host venues; and the international political tensions that sometimes arise among the disparate group of competing nations.  But, let’s face it, all of that can get a bit tiresome.  There’s been another topic of conversation, throughout these and previous Olympic Games, which merits some attention as well.  And that topic is underwear. (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

The past few weeks have been hellish for me.  As I’ve sat and forlornly watched yet another football season draw agonizingly to a close, two things have repeatedly jumped to the front of my mind.  My two favorite teams really need to do a whole lot better next season, and too many guys, both on and off the football field, should be wearing shapewear.

You’re probably giggling now.  Who can forget that infamous “Seinfeld” episode featuring Kramer, George’s father, and “The Bro”?  But, if you stop for a moment and think, you’ll realize that men’s shapewear may not be such a bad idea.  If you’ve watched even one college or pro football game on TV, you’ve likely seen some 300-pound-plus giants in spandex pants with rolls of flesh in desperate need of compression.  And let’s face it – few non-athletes out there have the physiques of Super Bowl-bound quarterbacks.  They have their fair share of hurdles to overcome to attain at least the appearance of having a toned body.  Their problems can include: “man boobs“ (or moobs), a “beer belly,” “love handles,” or a nonexistent tush. (more…)

By Adam Welsch
Cupid Intimates

Well, it’s that time of year again.  The world’s attention was drawn to Gobbler’s Knob in Punxsutawney, Pennsylvania this morning in anticipation of the weather forecast of famed groundhog, Punxsutawney Phil.  Everyone wondered, “Will it be an early spring or six more weeks of winter?”  Like it or not, it looks like winter will hang on until the end of March.  For those who make it a point each year to hear Phil’s prediction (like the 12,000 people in attendance at Gobbler’s Knob this morning), the result was not surprising.  According to the Punxsutawney Groundhog Club, Phil has predicted six more weeks of winter nearly 100 times since 1887.  What is surprising are the reports out of western PA that, given the annual growth in attendance at this event and the worldwide attention his appearance generates, Phil and his wife Phyllis (sorry to burst your bubbles, ladies, but Phil is taken) are seriously considering updating their looks.  A source close to Phil has indicated that the marmots are strongly considering adding shapewear to their wardrobes next year. (more…)

By Adam Welsch
Cupid Intimates

As a guy, I can only imagine how difficult it must be for women to shop for intimate apparel.  There’s an astounding variety of bras, panties, and shapewear on display in every clothing store’s lingerie department, and the hunt for the right piece must feel overwhelming when you don’t know exactly which style, size, and color you want to buy.  Also, intimate apparel is just that – intimate.   It must be difficult to ask for help from salespeople who are total strangers, or have other shoppers watch what you pull off the rack, when the items you’re looking at are normally hidden from the outside world.  So, it’s not at all surprising that I usually receive confused, anxious, suspicious, and sometimes even angry looks from women when I walk into an intimate apparel department.  But I wonder how many women take a moment to think about how uncomfortable most men are who have to make their way into such foreign territory, or the real reason the men are there? (more…)