IN FORM®

By Adam Welsch
Cupid Intimates

Thanksgiving is almost here and, if you’re like most Americans, you have a lot to do.  Either you’re buying groceries and preparing your home to host guests, or you’re preparing to travel to another family’s home so they can do all the work.  The payoff comes on Thursday when you’re ensconced in family, friends, football, and food.  Of course, on Friday, the pressure returns as holiday shopping begins in earnest.  So, with everything else already on your plate, so to speak, let me ask you this.  Have you selected your shapewear strategy for Turkey Day yet? (more…)

By Adam Welsch
Cupid Intimates

One of the hottest trends in the intimate apparel industry over the past couple of years has been the growth in sales and availability of men’s shapewear.  Compression T-shirts, briefs that both slim and enhance, and tummy shapers, sometimes known as mirdles, have become hot topics of talk shows and fixtures of men’s underwear departments in stores across the United States.  But far pre-dating this trend, men, choosing to dress as women, have long been buying bras, panties, and shapewear made for women.  It’s pretty difficult to estimate how many men constitute this demographic.  But quickly searching the internet for websites discussing crossdressing issues, it’s easy to get a sense of the great strength of this often unrecognized source of intimate-apparel demand. (more…)

By Adam Welsch
Cupid Intimates

Halloween is fast approaching.  If you’re like most of us, you’re scrambling this week to make sure that the candy, pumpkins, decorations, and costumes for the kids will all be ready for Sunday night.  And if you’re like a growing number of adults, you’re also making sure your own costume’s ready for “Dress-Up Friday” at the office, that big party on Saturday night, or your Sunday night candy-distribution and trick-or-treating-chaperoning duties.  As you plan your outfit’s finishing touches, you might want to consider including something that hasn’t traditionally been associated with Halloween costumes – shapewear.  Why?  Here are five scarily-good reasons. (more…)

By Adam Welsch
Naomi & Nicole®

Have you been down on your luck recently?  Have the world’s economic problems hit you and your family particularly hard?  Are you having trouble finding your prince amidst a sea of frogs, or are you looking for a little extra assurance as you begin a new life with someone special?  Or, have you just found it impossible lately to hit a curveball?  Don’t reach for a worn out rabbit’s foot, wilted four-leaf clover, or rusty horseshoe.  These are easily lost, too fragile, or can set off a metal detector at the airport.  A better solution is on offer at your favorite lingerie department.  Many people believe that the best way to attract good fortune is to wear the right women’s undies. (more…)