IN FORM®

By Adam Welsch
Cupid Intimates

October is National Breast Cancer Awareness Month.  It’s a time when lots of information about breast cancer and its causes are promoted via all media channels.  The overwhelming share of it is highly credible.  Unfortunately, some of it isn’t, and the internet often acts as a catalyst propelling and nurturing related rumors.  One such rumor that’s been in existence since the mid-1990s is the idea that wearing bras can cause breast cancer.  But is this true?  The answer, fortunately, is no.  There’s absolutely no scientific evidence suggesting that bras cause breast cancer. (more…)

By Marcy Montgomery Jones
Miraclesuit® Shapewear

If you’re looking to create an hourglass silhouette, the waist cincher can be a fantastic addition to your shapewear wardrobe.  In addition to sculpting a shapely waist, a cincher also controls back fat and tames the tummy.  The modern waist cincher is made with stretchy fabrics and flexible boning that move with your body, ensuring a comfortable fit.  Below is a compilation of some of the most frequently asked questions about waist cinchers, and answers to them. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Statistics say that your breasts will likely change in size and shape six times over the course of your lifetime.  Since your bra size will change six times too, it’s important to be familiar with the 14 signs that indicate that the bra you’re wearing may not fit you correctly.  After all, you want to make sure that you don’t suffer any ill effects from a poorly-fitting one.  But what causes those changes in size and shape?  Let’s looks at five of the more common reasons. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Some women get attached to their bras.  As a tween, before the boom of online retailing, I remember the day my mother found out that her favorite bra style had been discontinued.  She was devastated.  But she knew that she had to act quickly, so I became a captive on my mother’s desperate trek to scavenge every last unit of that style left in stores in our vast metropolitan area.  At that time, I didn’t understand her frustration, and couldn’t appreciate it until later in my life. (more…)