IN FORM®

By Adam Welsch
Cupid Intimates

If you’re like a lot of women, you probably own a lot of intimate apparel.  But how much do you know about bras, panties, and shapewear?  Want to find out?  Here’s a test to measure your general knowledge of these fashion categories.  Use the answer key at the end to calculate your score and determine your intimates quotient (IQ). (more…)

By Adam Welsch
Cupid Intimates

You’ve heard the statistic.  80% of women today wear bras that are the wrong size for them.  Are you one of those 80%?  Is your number, or band size, correct?  What about your letter or cup size?  While it’s best to buy your bra with the help of a bra-fit specialist, they’re often not available in stores and intimate apparel departments.  Chances are that you bought your bra on your own and are just not sure whether it fits the way it’s supposed to.  Even if you did receive a fitting when you originally purchased it, weight changes, pregnancy, and breastfeeding may have since changed your size and shape, creating new doubts in your mind.  Not to worry.  With the help of a mirror, there are some easy ways you can determine on your own whether you’re wearing the wrong size.  The key areas to look at are the principal components of every bra: the band, the cups, and the straps. (more…)

By Marcy Montgomery Jones
Naomi & Nicole®

Panties are often purchased for reasons of cuteness, rather than fit or function.  And recently, there’s been an explosion in cute panty presentation.  Walk into a store and you’ll find panties folded inside itty-bitty boxes, panties wrapped like hard candies in clear cellophane, and panties wound into globs and placed in plastic baking cups to look like cupcakes.  I’m as much of a sucker for great visual presentation as the next consumer, but nothing’s less satisfying than unwrapping those goodies and learning that they just don’t fit properly.  The wrong pair of panties can create lumps, bulges, and figure problems that draw unwanted attention to your backside, hips, and tummy.  Let’s discuss why panties aren’t “all for one and one for all.” (more…)

By Marcy Montgomery Jones
Cupid Intimates

I’m tall.  Not the kind of tall that limits me to two-inch heels.  Nope, the kind of tall that inspires people to ask, “Did you play basketball in college?”  It’s led to a plethora of fitting-related frustrations over the years including: the inability to find shoes at department stores; the requirement to buy 36”-inseam pants online because they’re unavailable at brick & mortar retailers; and the realization that the “tall” clothes sold at most places aren’t suitable for anyone who’s 5’10” or taller.  Can I get an “AMEN”? (more…)