By MaryJo Kosisher-Demski
Cupid Intimates

You’re late, you’re late, and it’s not for an important date.  Congrats – you’ve just been told you’re about to be a momma!  Now, you’re facing nine months of turbulent emotions, topsy-turvy hormones, odd cravings, baby names, strangers patting your expanding belly as if you’re the Buddha, and other crazy changes you just can’t fathom – such as breasts growing to an unbelievable size.

While I’ve yet to take the dive into motherhood myself, I have plenty of friends who are moms or moms-to-be.  And to my vexed amusement, for many of them, my connection to the intimate apparel industry has somehow morphed me into a cross between Dr. Ruth Westheimer and Jack Welch.  At the expense of TMI, they’ve offered great “real world” observations about lingerie and shapewear, including opinions about which products need to be improved upon for the masses. (more…)

By Adam Welsch
Cupid Intimates

As a guy, I can only imagine how difficult it must be for women to shop for intimate apparel.  There’s an astounding variety of bras, panties, and shapewear on display in every clothing store’s lingerie department, and the hunt for the right piece must feel overwhelming when you don’t know exactly which style, size, and color you want to buy.  Also, intimate apparel is just that – intimate.   It must be difficult to ask for help from salespeople who are total strangers, or have other shoppers watch what you pull off the rack, when the items you’re looking at are normally hidden from the outside world.  So, it’s not at all surprising that I usually receive confused, anxious, suspicious, and sometimes even angry looks from women when I walk into an intimate apparel department.  But I wonder how many women take a moment to think about how uncomfortable most men are who have to make their way into such foreign territory, or the real reason the men are there? (more…)

By Marcy Montgomery Jones
Cupid Intimates

If you’ve gone browsing through the shapewear section of your department store, you may have found yourself doing a double take when looking at the size of the garments on the hangers.  You may even have been shocked enough to hold one up to your body and think to yourself, “Is this the wrong tag” or “This has got to be a mistake – isn’t that a child’s medium?”  A common mistake made by shapewear shoppers is upsizing a garment because it looks too small or fits too snugly. This is unfortunate, for wearing the wrong size will prevent you from getting the true functional benefits of the piece you’ve selected.  What follows is a set of steps to help you find shapewear that will fit you properly. (more…)

Happiness Can Be a Cinch

By Pippa B.
Miraclesuit® Shapewear

A while ago, I was visiting a department store and noticed a customer tentatively browsing through its lingerie department.  She stumbled into the shapewear pod, where she smacked into the waist cinchers and freaked out!  I approached her and struck up a conversation.  She said she had often heard about waist cinchers, had seen pictures of them, and had always wanted to try wearing them, but never knew they were actually available, out in the open, in the lingerie department of her local department store. They were accessible after all!
She was amazing. She tried on many sizes (to make sure she got the perfect fit) and, without any concern for the criticism of others, ran around the store showing me, and some of the other staff, her “before” and “after” figures. She was having a ball!  She bought one in nude and another in black, and was absolutely, positively going to make this her new must-have accessory.
She was so proud to be wearing them!  This experience really reminded me how the right shapewear can make a world of difference in a woman’s life.
(more…)