IN FORM®

By Adam Welsch
Cupid Intimates

All women aren’t shaped alike.  Though aware of this, shapewear manufacturers face limitations; they can’t create an unlimited number of patterns for each size of every shapewear style they produce.  Every woman who wears a certain size, and wants a certain style, must buy the same garment.  It’s inevitable, then, that one product will feel differently to different women.  Some will find it comfortable, others won’t.

However, when fit adjustability is designed into a shapewear style, more women receive its smoothing, slimming, and/or shaping benefits, while feeling comfortable at the same time.

(more…)

By Marcy Montgomery Jones
Cupid Intimates

When trying to imagine the perfect item of intimate apparel you might envision something that controls or supports, while being comfortable, smooth, and seamless. But when considering buying seamless shapewear or seamless bras, be careful. Seams are the backbones of these types of garments.

(more…)

By Lynn B.
Cupid Intimates

Whether you’re going to be a bride, a mother of a bride or groom, or a member of a wedding party, you have to be prepared to pose for a lot of wedding pictures.  When viewing those shots after the wedding day, don’t let yourself regret not wearing some kind of lingerie under your dress to smooth out your lumps & bumps, or reduce that bulge around your middle.  There are a number of shapewear styles – everything ranging from lightweight, smoothing garments to extra-firm-control, shaping ones – that will help you look your absolute best in those pictures some of us dread looking at for years after the big day. (more…)

By Adam Welsch
Cupid Intimates

Have you ever had trouble sleeping late at night, turned on the TV, and run across one of those shapewear infomercials that promised that one revolutionary garment could solve all of your figure-improvement needs?  Or, have you ever browsed through a lingerie department and thought, “Why do they make so many different kinds of shapewear?  Who’d ever need all of that?”  The fact is that the wide variety of products available to shape, control, and smooth a woman’s figure serves an equally wide variety of purposes that no one garment (or even a few) can serve by itself.  Shapewear’s no different than the outerwear fashions it complements – it’s a category of apparel that’s most useful and enjoyable when its many different components are collected as an ensemble and worn on different occasions. (more…)