By Marcy Montgomery Jones
Cupid Intimates

Conventional wisdom says that shapewear is only worn by the less-active among us, those who aren’t able to achieve the looks we want through a combination of diet and exercise.  But after listening to a lot of stories from many of my coworkers, I’ve discovered that there’s increasingly good reason to challenge this notion.  The truth is that, with their new technology, shapewear garments are making the move from the office, supermarket, and fancy restaurant to the sports field, bike path, and ski slope.  They’re being used unexpectedly as baselayers and fit shorts in a variety of activities, in ways having nothing to do with their intended functions. Typically, these clever applications are the brain children of teenage girls – the daughters of today’s conventional shapewear consumers. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Woowee!  There are some super-sexy, lingerie-inspired looks in women’s fashion for spring 2010.  The trend continues.  Once again, innerwear will become outerwear in a big way.  Top brands such as Dolce & Gabbana, Dior, and Fendi have sent their sirens down the runway with very cheeky twists on ready-to-wear for next year. (more…)

By Marcy Montgomery Jones
Cupid Intimates

If you’ve gone browsing through the shapewear section of your department store, you may have found yourself doing a double take when looking at the size of the garments on the hangers.  You may even have been shocked enough to hold one up to your body and think to yourself, “Is this the wrong tag” or “This has got to be a mistake – isn’t that a child’s medium?”  A common mistake made by shapewear shoppers is upsizing a garment because it looks too small or fits too snugly. This is unfortunate, for wearing the wrong size will prevent you from getting the true functional benefits of the piece you’ve selected.  What follows is a set of steps to help you find shapewear that will fit you properly. (more…)

Happiness Can Be a Cinch

By Pippa B.
Miraclesuit® Shapewear

A while ago, I was visiting a department store and noticed a customer tentatively browsing through its lingerie department.  She stumbled into the shapewear pod, where she smacked into the waist cinchers and freaked out!  I approached her and struck up a conversation.  She said she had often heard about waist cinchers, had seen pictures of them, and had always wanted to try wearing them, but never knew they were actually available, out in the open, in the lingerie department of her local department store. They were accessible after all!
She was amazing. She tried on many sizes (to make sure she got the perfect fit) and, without any concern for the criticism of others, ran around the store showing me, and some of the other staff, her “before” and “after” figures. She was having a ball!  She bought one in nude and another in black, and was absolutely, positively going to make this her new must-have accessory.
She was so proud to be wearing them!  This experience really reminded me how the right shapewear can make a world of difference in a woman’s life.
(more…)