IN FORM®

By Adam Welsch
Cupid Intimates

Periodically, the news media expose unethical labor practices being used in factories throughout the world.  Sometimes the problems involve child labor; other times, unsafe working conditions, unreasonably long hours or low pay, or even the physical abuse of workers.  Often, such stories are publicized because they involve world-renowned companies, celebrity owners, or well-known endorsers.  However, for every case connected to a famous brand or entertainer, there are likely a multitude of others involving companies and products of which most people have never heard.  And while such cases today, more often than not, occur in less-developed nations, we shouldn’t forget that unsafe factory conditions, as exemplified by the Triangle Shirtwaist Factory Fire of 1911, were common in the United States until the early part of the 20^th century.  And unfortunately, sweatshops can still be found in America today. (more…)

By Adam Welsch
Cupid Intimates

It’s awards season.  Perhaps you’ve already seen the 2010 Golden Globe®, People’s Choice, Screen Actors Guild, and/or Grammy® Awards shows.  Few people will miss the Academy Awards® in early March.  But how many of you know that the 2010 Femmy Awards were presented last week?  “The Emmy® Awards?” you say.   No, not the Emmys® – those for Primetime TV will be presented at the end of August.  The Femmys. They’re presented each year by The Underfashion Club, Inc. to members of the intimate apparel industry for their achievements.  This year’s Femmy Gala took place at Cipriani 42nd Street in Manhattan on February 2nd. (more…)

By Adam Welsch
Cupid Intimates

As a guy, I can only imagine how difficult it must be for women to shop for intimate apparel.  There’s an astounding variety of bras, panties, and shapewear on display in every clothing store’s lingerie department, and the hunt for the right piece must feel overwhelming when you don’t know exactly which style, size, and color you want to buy.  Also, intimate apparel is just that – intimate.   It must be difficult to ask for help from salespeople who are total strangers, or have other shoppers watch what you pull off the rack, when the items you’re looking at are normally hidden from the outside world.  So, it’s not at all surprising that I usually receive confused, anxious, suspicious, and sometimes even angry looks from women when I walk into an intimate apparel department.  But I wonder how many women take a moment to think about how uncomfortable most men are who have to make their way into such foreign territory, or the real reason the men are there? (more…)

By Monica S. Meyer
Cupid Intimates

Have you ever thought to yourself: “If society can create cell phones, the internet, and space travel, why can’t it come up with solutions to the age-old, twin panty problems of wedgies and VPLs?”

Like all women, I had experienced these problems since I was a little girl.  My mother used to love to tell a story that haunts me to this day.  When I was five, while performing in a dance recital, the movement of my routine gave me a wedgie.  Since I was only five, despite dancing in the front row, I immediately stopped and did what seemed logical at the time – I “corrected” my wedgie.  My mother was quite embarrassed; of course, she later had no problem retelling this story to many people, including several of my boyfriends. (more…)