IN FORM®

By Adam Welsch
Cupid Intimates

If you’re like a lot of women, you probably own a lot of intimate apparel.  But how much do you know about bras, panties, and shapewear?  Want to find out?  Here’s a test to measure your general knowledge of these fashion categories.  Use the answer key at the end to calculate your score and determine your intimates quotient (IQ). (more…)

By Rachel Rumsey
Cupid Intimates

Have you struggled to interpret fashion trends for your curves?  Well, ladies, you, Jessica Rabbit, and Joan Harris all have something in common.  But while Mrs. Rabbit doesn’t mind flaunting what she’s got, the rest of us may desire clothes more appropriate for walks of life that don’t include singing at supper clubs.  Let me touch on a few current fashion trends and suggest some tips on how best to wear them. (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

Perhaps the most controversial article of clothing in fashion history has been the brassiere or, as it’s more commonly known, the bra. It’s been both revered (for its abilities to reduce or enlarge perceived breast size, restrain movement during exercise, and enhance cleavage) and reviled (by those who’ve felt it’s exemplified the way women’s clothing has shaped, controlled, and even deformed, women’s bodies to conform to a male-dominated society’s desires). So, how appropriate that this feminine icon has moved from fashion’s underside to its topside, so to speak, in an increasingly public world. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Conventional wisdom says that shapewear is only worn by the less-active among us, those who aren’t able to achieve the looks we want through a combination of diet and exercise.  But after listening to a lot of stories from many of my coworkers, I’ve discovered that there’s increasingly good reason to challenge this notion.  The truth is that, with their new technology, shapewear garments are making the move from the office, supermarket, and fancy restaurant to the sports field, bike path, and ski slope.  They’re being used unexpectedly as baselayers and fit shorts in a variety of activities, in ways having nothing to do with their intended functions. Typically, these clever applications are the brain children of teenage girls – the daughters of today’s conventional shapewear consumers. (more…)