IN FORM®

By Adam Welsch
Cupid Intimates

You may not realize it, but fifty-six years ago today, English runner Roger Bannister became the first person to run a mile in less than four minutes.  That milestone is certainly one of the most talked-about in the history of track and field.  So, in honor of Sir Roger (he was knighted by Queen Elizabeth II in 1975), it seems like the right day to talk about the sports bra.  Why?  The sports bra was invented largely in response to the discomfort women were experiencing while running. (more…)

By Adam Welsch
Cupid Intimates

If you’re like most people from around the world, over the past couple of weeks you’ve been watching the XXI Winter Olympics being held in Vancouver, Canada.  During the Summer and Winter Games, the events themselves are the primary attractions of course, but there are always many other interesting features for fans to absorb.  There are the personal stories of the athletes themselves; the sights, sounds, and histories of the host venues; and the international political tensions that sometimes arise among the disparate group of competing nations.  But, let’s face it, all of that can get a bit tiresome.  There’s been another topic of conversation, throughout these and previous Olympic Games, which merits some attention as well.  And that topic is underwear. (more…)

By MaryJo Kosisher-Demski
Cupid Intimates

The past few weeks have been hellish for me.  As I’ve sat and forlornly watched yet another football season draw agonizingly to a close, two things have repeatedly jumped to the front of my mind.  My two favorite teams really need to do a whole lot better next season, and too many guys, both on and off the football field, should be wearing shapewear.

You’re probably giggling now.  Who can forget that infamous “Seinfeld” episode featuring Kramer, George’s father, and “The Bro”?  But, if you stop for a moment and think, you’ll realize that men’s shapewear may not be such a bad idea.  If you’ve watched even one college or pro football game on TV, you’ve likely seen some 300-pound-plus giants in spandex pants with rolls of flesh in desperate need of compression.  And let’s face it – few non-athletes out there have the physiques of Super Bowl-bound quarterbacks.  They have their fair share of hurdles to overcome to attain at least the appearance of having a toned body.  Their problems can include: “man boobs“ (or moobs), a “beer belly,” “love handles,” or a nonexistent tush. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Conventional wisdom says that shapewear is only worn by the less-active among us, those who aren’t able to achieve the looks we want through a combination of diet and exercise.  But after listening to a lot of stories from many of my coworkers, I’ve discovered that there’s increasingly good reason to challenge this notion.  The truth is that, with their new technology, shapewear garments are making the move from the office, supermarket, and fancy restaurant to the sports field, bike path, and ski slope.  They’re being used unexpectedly as baselayers and fit shorts in a variety of activities, in ways having nothing to do with their intended functions. Typically, these clever applications are the brain children of teenage girls – the daughters of today’s conventional shapewear consumers. (more…)