IN FORM®

By Marcy Montgomery Jones
Naomi & Nicole®

Panties are often purchased for reasons of cuteness, rather than fit or function.  And recently, there’s been an explosion in cute panty presentation.  Walk into a store and you’ll find panties folded inside itty-bitty boxes, panties wrapped like hard candies in clear cellophane, and panties wound into globs and placed in plastic baking cups to look like cupcakes.  I’m as much of a sucker for great visual presentation as the next consumer, but nothing’s less satisfying than unwrapping those goodies and learning that they just don’t fit properly.  The wrong pair of panties can create lumps, bulges, and figure problems that draw unwanted attention to your backside, hips, and tummy.  Let’s discuss why panties aren’t “all for one and one for all.” (more…)

By Marcy Montgomery Jones
Cupid Intimates

I’m tall.  Not the kind of tall that limits me to two-inch heels.  Nope, the kind of tall that inspires people to ask, “Did you play basketball in college?”  It’s led to a plethora of fitting-related frustrations over the years including: the inability to find shoes at department stores; the requirement to buy 36”-inseam pants online because they’re unavailable at brick & mortar retailers; and the realization that the “tall” clothes sold at most places aren’t suitable for anyone who’s 5’10” or taller.  Can I get an “AMEN”? (more…)

By Marcy Montgomery Jones
Cupid Intimates

Conventional wisdom says that shapewear is only worn by the less-active among us, those who aren’t able to achieve the looks we want through a combination of diet and exercise.  But after listening to a lot of stories from many of my coworkers, I’ve discovered that there’s increasingly good reason to challenge this notion.  The truth is that, with their new technology, shapewear garments are making the move from the office, supermarket, and fancy restaurant to the sports field, bike path, and ski slope.  They’re being used unexpectedly as baselayers and fit shorts in a variety of activities, in ways having nothing to do with their intended functions. Typically, these clever applications are the brain children of teenage girls – the daughters of today’s conventional shapewear consumers. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Woowee!  There are some super-sexy, lingerie-inspired looks in women’s fashion for spring 2010.  The trend continues.  Once again, innerwear will become outerwear in a big way.  Top brands such as Dolce & Gabbana, Dior, and Fendi have sent their sirens down the runway with very cheeky twists on ready-to-wear for next year. (more…)