IN FORM®

By Adam Welsch
Cupid Intimates

Happy Thanksgiving!  It’s customary for newspapers, magazines, blogs, and radio and television shows to remind people this week about all the things for which they can be thankful.  Such whispers usually include mentions of family, friends, and good health.  All of that is certainly good advice and very important.  But as your trusted, online source for great information about bras, panties, shapewear, and other lingerie, we’d like to take this opportunity to remind you of all things “intimate apparel” that can bring a smile to your face this holiday season. (more…)

By Adam Welsch
Cupid Intimates

Thanksgiving is almost here and, if you’re like most Americans, you have a lot to do.  Either you’re buying groceries and preparing your home to host guests, or you’re preparing to travel to another family’s home so they can do all the work.  The payoff comes on Thursday when you’re ensconced in family, friends, football, and food.  Of course, on Friday, the pressure returns as holiday shopping begins in earnest.  So, with everything else already on your plate, so to speak, let me ask you this.  Have you selected your shapewear strategy for Turkey Day yet? (more…)

By Adam Welsch
Cupid Intimates

One of the hottest trends in the intimate apparel industry over the past couple of years has been the growth in sales and availability of men’s shapewear.  Compression T-shirts, briefs that both slim and enhance, and tummy shapers, sometimes known as mirdles, have become hot topics of talk shows and fixtures of men’s underwear departments in stores across the United States.  But far pre-dating this trend, men, choosing to dress as women, have long been buying bras, panties, and shapewear made for women.  It’s pretty difficult to estimate how many men constitute this demographic.  But quickly searching the internet for websites discussing crossdressing issues, it’s easy to get a sense of the great strength of this often unrecognized source of intimate-apparel demand. (more…)

By Adam Welsch
Cupid Intimates

The 1940s.  It was quite a decade.  For much of the world, it was a time of tremendous military, political, economic, and cultural upheaval.  World War II was fought, and the Nuclear Age, the Cold War, and Decolonization all began. In the United States, Jackie Robinson broke the color barrier in Major League Baseball.  With the occurrence of such historically significant events, it’s easy to forget about the pop-culture markers of the time.  The Slinky®, the Frisbee®, Tupperware®, and Velcro® were all invented, commercial television was born, classic books like 1984 and The Little Prince were written, “film noir” rose to prominence as a cinematic style, and swing and crooning became all the rage in music. (more…)