Archive | April, 2010

Curvy Girls, Don’t Forget Your Shapewear in 2010

15 Apr

By Rachel Rumsey
Cupid Intimates

Have you struggled to interpret fashion trends for your curves?  Well, ladies, you, Jessica Rabbit, and Joan Harris all have something in common.  But while Mrs. Rabbit doesn’t mind flaunting what she’s got, the rest of us may desire clothes more appropriate for walks of life that don’t include singing at supper clubs.  Let me touch on a few current fashion trends and suggest some tips on how best to wear them. […]

Editor’s Note

13 Apr

Today, In Form® reaches its first milestone. The post below is our 50th since we began publishing last October 20th. When we started this blog, our primary goal was to inform our readers about all aspects of shapewear, panties, and bras. That’s why we chose our name. But we also wanted to entertain our readers along the way. We hope we’ve been able to do both.

Of course, we’re always trying to think of ways we can improve these pages, and we’d love to get your feedback. What are we doing right? What are we doing wrong? Please use the comment field at the end of today’s post and send us your thoughts.


Adam Welsch

Have You Ever?
Shapewear is the Answer.

13 Apr

By Joann M.
Cupid Intimates

Have you ever gotten up in the morning, with your pants not quite fitting the way they should, and wondered why you ate so much the night before?  Wearing the correct shapewear can fix this problem.  Try a waistline brief, thigh slimmer, or hi-waist brief, especially one with silicone edges that prevent “ride-up” and “roll-down.”

Have you ever caught a glimpse of your derriere in a three-way mirror and seen those marks fondly referred to as visible panty lines or VPLs?   […]

Best Practices for Intimates Retailing

8 Apr

By Adam Welsch
Cupid Intimates

In his fascinating 1999 book, Why We Buy – The Science of Shopping (Simon & Schuster, New York), retailing-environment consultant Paco Underhill describes which strategies work and which ones don’t in encouraging consumers to buy merchandise at brick & mortar retailers.  Thinking about this book made me wonder, “Are lingerie stores and intimate apparel departments doing the right things today to entice customers to purchase more bras, shapewear, and panties?”  While the answer will be different at each location you enter, there are some questions – based directly on Mr. Underhill’s research – you can think about to grade your favorite store the next time you shop for intimates. […]