IN FORM®

By Adam Welsch
Naomi & Nicole®

2055 years ago today, Julius Caesar was assassinated by Marcus Brutus, and more than sixty other co-conspirators, at the Theatre of Pompey in ancient Rome.  This fate befell Mr. Caesar despite being alerted by a seer a short time before that he was in danger.  This warning was immortalized by William Shakespeare in his play, Julius Caesar, as the admonition, “Beware the Ides of March.”

Since today is the Ides of March, it seems like the right time to revisit fifteen shapewear “don’ts” that all intimates shoppers should beware today (and all other days).  In no particular order: (more…)

By Adam Welsch
Naomi & Nicole®

When you think about shapewear, which silhouette do you envision?  Do you see a torsette, a bodybriefer, a pantliner, or a waist cincher?  Chances are that you picture something more basic; chances are you see a brief.  Briefs may not be exciting, but they address certain needs well.  Think of them as the vanilla ice cream of shapewear – nothing fancy, but very popular.  But even the brief can be made with features that will surprise and delight.  In fact, I could go on and on about this pillar of shapewear, but I think it would be best to be brief. (more…)

By Adam Welsch
TC® Fine Intimates

Over the past decade or so, shapewear has enjoyed a resurgence in popularity.  It’s a favorite discussion topic of morning news programs and afternoon talk shows, and is frequently written about by fashion editors and bloggers.  Many of the stars of the big and small screens promote their devotion to their favorite brands.  But despite all of the signs of general acceptance, and the ever-expanding size of the developed world’s waistlines, most women today still don’t wear shapewear.  One can’t help but wonder whether inaccurate, preconceived ideas about how shapewear looks, feels, and functions – by those who’ve never shopped for it or tried it on – aren’t causing this “usage disconnect.” (more…)

By Rachel Rumsey
Naomi & Nicole®

Since I began working in the underwear and shapewear industry, I’ve had people ask me a variety of questions about intimates. More often than not, I’m asked questions that have been asked of me before. I’ve always tried to provide answers in a way that puts people at ease because I realize they may feel a little awkward asking them. And since people sometimes become self-conscious asking such questions, I know that there are some that are too embarrassing to be asked in person. Looking at online forums, I’ve seen confirmation of that. In an effort to help, I’ve asked and answered some of the most common and embarrassing ones below: (more…)