IN FORM®

By Adam Welsch
Cupid Intimates

You may not realize it, but fifty-six years ago today, English runner Roger Bannister became the first person to run a mile in less than four minutes.  That milestone is certainly one of the most talked-about in the history of track and field.  So, in honor of Sir Roger (he was knighted by Queen Elizabeth II in 1975), it seems like the right day to talk about the sports bra.  Why?  The sports bra was invented largely in response to the discomfort women were experiencing while running. (more…)

By Adam Welsch
Cupid Intimates

Have you ever found yourself at a loss, searching for the right word to refer to some part of bra?  Perhaps you were talking with a salesperson, trying to describe what you were looking for in a new style.  Maybe you were chatting with one of your friends, trading funny stories about a wardrobe malfunction.  Or, you may just have been curious about what the official names were for the various parts of an item of clothing you’ve worn since your early teens. (more…)

By Adam Welsch
Cupid Intimates

You’ve heard the statistic.  80% of women today wear bras that are the wrong size for them.  Are you one of those 80%?  Is your number, or band size, correct?  What about your letter or cup size?  While it’s best to buy your bra with the help of a bra-fit specialist, they’re often not available in stores and intimate apparel departments.  Chances are that you bought your bra on your own and are just not sure whether it fits the way it’s supposed to.  Even if you did receive a fitting when you originally purchased it, weight changes, pregnancy, and breastfeeding may have since changed your size and shape, creating new doubts in your mind.  Not to worry.  With the help of a mirror, there are some easy ways you can determine on your own whether you’re wearing the wrong size.  The key areas to look at are the principal components of every bra: the band, the cups, and the straps. (more…)

Today, In Form® reaches its first milestone. The post below is our 50th since we began publishing last October 20th. When we started this blog, our primary goal was to inform our readers about all aspects of shapewear, panties, and bras. That’s why we chose our name. But we also wanted to entertain our readers along the way. We hope we’ve been able to do both.

Of course, we’re always trying to think of ways we can improve these pages, and we’d love to get your feedback. What are we doing right? What are we doing wrong? Please use the comment field at the end of today’s post and send us your thoughts.

Thanks!

Adam Welsch