Bras, Panties, and Shapewear for Lemmings
18 Jan
By Adam Welsch
Naomi & Nicole®
What is it that inspires you, the consumer, to make a purchase of intimate apparel? Econ 101 says that you rationally take a bra’s or panty’s price and quality into consideration when shopping for one to address one of your needs. It’s a straightforward process when you’re buying something you’ve bought before; you know how well the piece of lingerie is made and how well it functions, and you’re able to judge whether or not the utility it’ll bring you is worth the price being asked for it. But what happens when you want to buy a particular bra, pair of panties, or piece of shapewear for the first time? How do you know whether the item’s price is justified by its quality since you have no personal experience with its performance? The answer is that, to a certain extent anyway, you become a lemming. And while this has always been the case for consumers since the inception of capitalism, the rise of the internet and its rapidly evolving social structure has made it easier, and more rewarding, than ever before to act like one of those mystical little creatures. (more…)