IN FORM®

By Adam Welsch
Naomi & Nicole®

What is it that inspires you, the consumer, to make a purchase of intimate apparel?  Econ 101 says that you rationally take a bra’s or panty’s price and quality into consideration when shopping for one to address one of your needs.  It’s a straightforward process when you’re buying something you’ve bought before; you know how well the piece of lingerie is made and how well it functions, and you’re able to judge whether or not the utility it’ll bring you is worth the price being asked for it.  But what happens when you want to buy a particular bra, pair of panties, or piece of shapewear for the first time?  How do you know whether the item’s price is justified by its quality since you have no personal experience with its performance?  The answer is that, to a certain extent anyway, you become a lemming.  And while this has always been the case for consumers since the inception of capitalism, the rise of the internet and its rapidly evolving social structure has made it easier, and more rewarding, than ever before to act like one of those mystical little creatures. (more…)

By Marcy Montgomery Jones
Cupid Intimates

Congratulations on deciding to buy your first item of shapewear!  Young ladies and women buy shapewear for a variety of reasons, but the first garment purchased is always memorable.  For some, the initial experience may be prompted by a big event, like a prom or a wedding.  Often, dresses for these occasions are very form-fitting and require special lingerie pieces, including shapewear.  For others, “dipping their toes into the water” may be inspired by a renewed interest among the general public (encouraged by the media) for wearing shapewear.  Whatever your motivation may be, this post will serve as a road map for choosing the right piece.

Before walking into a store, ask yourself the following questions: (more…)

By Adam Welsch
Cupid Intimates

Christmas is almost upon us.  As we hurry to do our last-minute shopping, and eagerly anticipate spending the holiday relaxing with friends and family, thoughts inevitably turn to another annual tradition – the post-Christmas bargain hunt.  As you spend part of next week fighting crowds while searching for great deals in the lingerie department, keep the following song in mind, sung to the tune of “The Twelve Days of Christmas:” (more…)

By Marcy Montgomery Jones
Cupid Intimates

It’s that time of year again.  Christmas and Valentine’s Day are big holidays for intimate apparel stores and departments.  Catalog space and promotions highlight sales of lingerie.  Satin and silk chemise and robe sets and richly-colored coordinating bra-and-panty sets are just a few of the timeless staple items of the season.  And it’s not just women doing all of the shopping for this stuff.  These holidays are also occasions for wallets to spew out good intentions, and for men to journey into foreign territory and buy some things for the ladies in their lives. (more…)