Best Practices for Intimates Retailing
8 Apr
By Adam Welsch
Cupid Intimates
In his fascinating 1999 book, Why We Buy – The Science of Shopping (Simon & Schuster, New York), retailing-environment consultant Paco Underhill describes which strategies work and which ones don’t in encouraging consumers to buy merchandise at brick & mortar retailers. Thinking about this book made me wonder, “Are lingerie stores and intimate apparel departments doing the right things today to entice customers to purchase more bras, shapewear, and panties?” While the answer will be different at each location you enter, there are some questions – based directly on Mr. Underhill’s research – you can think about to grade your favorite store the next time you shop for intimates. (more…)