IN FORM®

By Adam Welsch
Naomi & Nicole®

Today is International Women’s Day.  First celebrated in a few European countries on March 19, 1911, the date was changed to March 8th in 1913 and today is observed in more than seventy countries around the world.  Originally, its purpose was to generate support for the fight by women to obtain the rights to vote and hold political office, end gender discrimination, and improve working conditions, pay, and employment opportunities.  It evolved into a day to note the ever-increasing gains made by women in social, political, and economic realms, and mark their attainment of legal equality (or growing equality, in some countries) with men.  Since this is a blog about bras, panties, and shapewear, however, we’d be remiss if we didn’t take this opportunity to recognize the tremendous improvements in intimate apparel women have enjoyed since International Women’s Day was first celebrated one hundred years ago. (more…)

By Adam Welsch
Miraclesuit® Shapewear

Today marks the 88^th anniversary of the publication of the inaugural edition of TIME® Magazine, America’s first weekly news magazine.  As a fixture of newsstands, libraries, waiting rooms, and coffee tables across the country, TIME® has played a central role in the coverage of political, economic, foreign-affairs, and scientific news.  But it’s also covered stories related to pop culture and lifestyles, including the latest developments from the world of fashion.  And concerns related to women’s underwear have been no exception.  In fact, looking back through the magazine’s archives takes one on a fascinating trip through the history of women’s intimates during the twentieth and twenty-first centuries.

Here, then, is a sampling of what TIME® has reported about girdles, bras, and panties across the decades: (more…)

By Adam Welsch
Cupid Intimates

It’s been more than six months since we posted our first IQ test. Since then, a lot of new, interesting facts about bras, panties, and shapewear have been discussed in these pages.  How many of them do you remember?  Do you want to find out?  Here’s our second test to measure your knowledge of these intimate fashion categories. Use the answer key at the end of the test to score yourself and determine your intimates quotient (IQ). (more…)

By Adam Welsch
Cupid Intimates

For women interested in wearing undergarments to smooth or transform their bodies, modern shapewear offers a relatively inexpensive, comfortable means to do so.  Made with flexible fabrics that conform to the wearer’s body, it’s lightweight and easy to put on and take off.  But modern shapewear and traditional girdles owe their existence to the foundation of foundations – the corset.  Though long supplanted as the everyday undergarment of choice, corsets continue to be worn by women all over the world for a variety of reasons.  But because their numbers are relatively small, they remain somewhat mysterious. (more…)