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From Brie to Bra

8 Feb

By Adam Welsch
Naomi & Nicole®

More than 100 million Americans (and countless others from around the world) tuned in Sunday night to watch the Green Bay Packers defeat the Pittsburgh Steelers in Super Bowl XLV.  As everyone knows, the Super Bowl is the world’s premier American football event.  But how many people know it’s also a global stage for the presentation of the latest in women’s intimate apparel?  No, I’m not talking about the costumes donned by the dancers during the halftime show (electrifying as they were).  Nor am I referring to the outfits worn by the Steelers’ or Packers’ cheerleaders (since neither team even has a cheerleading squad).  Rather, I’m talking about what more than a few of the female Wisconsin faithful in attendance were sporting: cheese bras. […]

And the Winner Is . . .

1 Feb

By Adam Welsch
Naomi & Nicole®

Last month, it was the Golden Globe®, People’s Choice, and Screen Actors Guild Awards®.  Later this month, it’ll be the Academy Awards®.  But tonight all eyes of the intimate apparel industry will be focused on Cipriani 42nd Street in New York City for the 2011 Femmy Gala.  Presented by the Underfashion Club, Inc., the Femmy Awards recognize the achievements of members of the intimate apparel industry. […]

5 Reasons to Think Shapewear for Halloween

26 Oct

By Adam Welsch
Cupid Intimates

Halloween is fast approaching.  If you’re like most of us, you’re scrambling this week to make sure that the candy, pumpkins, decorations, and costumes for the kids will all be ready for Sunday night.  And if you’re like a growing number of adults, you’re also making sure your own costume’s ready for “Dress-Up Friday” at the office, that big party on Saturday night, or your Sunday night candy-distribution and trick-or-treating-chaperoning duties.  As you plan your outfit’s finishing touches, you might want to consider including something that hasn’t traditionally been associated with Halloween costumes – shapewear.  Why?  Here are five scarily-good reasons. […]

What Do You Say
To Paris, Labor Day, and Lingerie?

31 Aug

By Adam Welsch
Cupid Intimates

Are you tired of spending Labor Day weekend at the pool, your neighbor’s backyard barbeque, or your local mall trying to finish your back-to-school shopping?  Do you want to experience something new, perhaps act a bit crazy, just once in early September?  How about jetting to Paris this weekend for the annual Interfilière and Mode City trade fairs?  They’re premiere international intimates trade shows, held jointly, that bring together the world’s leading lingerie makers and their fabric suppliers.  This will be your last chance.  Next year, this event is being moved to mid-July.  And while Paris is always a great place to visit, it’s best to see it outside the height and heat of the tourist season. […]