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The Secret to a Successful Black Friday: The Right Panties

23 Nov

By Adam Welsch
Naomi & Nicole®

 If you’re revving up for a Thanksgiving Weekend full of power shopping, you probably have a game plan already in place.  You’ve researched the best sales, created an itinerary, and selected your shopping mate.  You know which pair of comfy shoes you’ll be wearing and what kinds of snacks you’ll be stocking in your purse.  If you’re one of those diehards who’ll be camping out in line, outside of a store, on Thanksgiving evening or during the wee hours of Friday morning, you no doubt are preparing to bring cold-weather gear, a chair, and a thermos of your favorite hot beverage.  You’re ready to go … or are you?  Have you given any thought to the panties you’ll be wearing for shopping’s version of the Olympic decathlon?  No?  Then you might want to spend a few minutes reading what follows.  Why?  Wedgies, VPLs, and Black Friday simply don’t mix. [...]

The Best Underwear for a Zombie Apocalypse

31 Oct

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. [...]

From Corset to Torsette: 100 Years of International Women’s Day

8 Mar

By Adam Welsch
Naomi & Nicole®

Today is International Women’s Day.  First celebrated in a few European countries on March 19, 1911, the date was changed to March 8th in 1913 and today is observed in more than seventy countries around the world.  Originally, its purpose was to generate support for the fight by women to obtain the rights to vote and hold political office, end gender discrimination, and improve working conditions, pay, and employment opportunities.  It evolved into a day to note the ever-increasing gains made by women in social, political, and economic realms, and mark their attainment of legal equality (or growing equality, in some countries) with men.  Since this is a blog about bras, panties, and shapewear, however, we’d be remiss if we didn’t take this opportunity to recognize the tremendous improvements in intimate apparel women have enjoyed since International Women’s Day was first celebrated one hundred years ago. [...]

Shapewear Makes Any Gown Red-Carpet Ready

1 Mar

By Marcy Montgomery Jones
Naomi & Nicole®

Sunday night was full of glamour and grace at the 2011 Academy Awards®.  Whether you watched the Oscars® for the awards, the speeches, or the red-carpet display, you couldn’t ignore the beautiful gowns.  Since the fashion seen Sunday will trickle down into our wardrobes in the coming months, let’s dissect the intimates needed for these hot trends so you’ll be ready for your big night. [...]