IN FORM®

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16^th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. (more…)

By Marcy Montgomery Jones
Cupid Intimates

For sports fans, this time of year brings the start of the baseball season.  For others among us, spring means the start of the wedding season.  I’m at that time in my life when attendance at, or being an attendant in, a wedding occurs so frequently that I consider it a sport.  I have to prepare, tone up, and suit up to get ready for each big dance.  Sound familiar?  Many women become stumped when trying to figure out what to wear under most of their 27 Dresses.  If you count yourself among them, here are a few helpful hints that should cut down on the confusion surrounding which intimates to wear under your bridesmaid or maid-of-honor dresses. (more…)

By Marcy Montgomery Jones & Adam Welsch
Naomi & Nicole®

Today’s St. Patrick’s Day.  It’s the day on which everyone loves to embrace all things Irish.  Leprechauns, shamrocks, and the color green will be seen everywhere.  Since we’re bloggers, we’d like to contribute to the Irish spirit with several attempts at some light-hearted poetry that takes its name from Ireland’s third largest city – Limerick.  Though these can be written a bit on the racy side, we’ll do our best to keep our limericks about intimates cute, but clean.

Here goes:

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By Adam Welsch
Naomi & Nicole®

2055 years ago today, Julius Caesar was assassinated by Marcus Brutus, and more than sixty other co-conspirators, at the Theatre of Pompey in ancient Rome.  This fate befell Mr. Caesar despite being alerted by a seer a short time before that he was in danger.  This warning was immortalized by William Shakespeare in his play, Julius Caesar, as the admonition, “Beware the Ides of March.”

Since today is the Ides of March, it seems like the right time to revisit fifteen shapewear “don’ts” that all intimates shoppers should beware today (and all other days).  In no particular order: (more…)