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15 Shapewear “Don’ts” to Beware in March (and Every Other Month)

15 Mar

By Adam Welsch
Naomi & Nicole®

2055 years ago today, Julius Caesar was assassinated by Marcus Brutus, and more than sixty other co-conspirators, at the Theatre of Pompey in ancient Rome.  This fate befell Mr. Caesar despite being alerted by a seer a short time before that he was in danger.  This warning was immortalized by William Shakespeare in his play, Julius Caesar, as the admonition, “Beware the Ides of March.”

Since today is the Ides of March, it seems like the right time to revisit fifteen shapewear “don’ts” that all intimates shoppers should beware today (and all other days).  In no particular order: […]

Shapewear Delivers Fairy-Tale Endings

3 Jun

By Adam Welsch
Cupid Intimates

Yesterday, when I was at the library, a funny thought occurred to me.  Could classic children’s fairy tales be re-written as allegories for adults to help convey the benefits of modern shapewear?   Would these be appealing to moms more accustomed to stories of little pigs and sleeping princesses than to testimonials about spandex and nylon?  Since checking out my paperbacks, the seeds of fairy-tale e-books have been dancing through my head – fairy tales with a twist (or, rather, a squeeze), of course.   I doubt the likes of Hans Christian Andersen and the Brothers Grimm ever dreamed that their stories might be adapted for such a purpose someday. […]

5 Tricks Used in Before-and-After Shapewear Ads

20 May

By Adam Welsch
Cupid Intimates

In the world of shapewear advertising, no device is more common than the “before-and-after” comparison.  Whether in newspaper or magazine advertisements, late night infomercials, lingerie pieces on news programs and talk shows, or segments on television shopping networks, those trying to sell shapewear love to demonstrate the effectiveness of their products by showing what women look like both before putting on the garments and after.  Of course, this type of “fit test” is a great way for a consumer to judge the quality of a garment herself when in a fitting room of a store.  Since she’s the one trying on the garment, she can control the experiment and make sure it’s a fair comparison.  That, of course, isn’t the case when the demonstration is carried out by others through an advertising medium.  There are five before-and-after tricks that can be used in print, or on the small screen, to overstate the performance of shapewear on the body, and apparently the temptation to employ these is sometimes irresistible.

So, what should you be on the lookout for? […]