IN FORM®

By Adam Welsch
Naomi & Nicole®

 If you’re revving up for a Thanksgiving Weekend full of power shopping, you probably have a game plan already in place.  You’ve researched the best sales, created an itinerary, and selected your shopping mate.  You know which pair of comfy shoes you’ll be wearing and what kinds of snacks you’ll be stocking in your purse.  If you’re one of those diehards who’ll be camping out in line, outside of a store, on Thanksgiving evening or during the wee hours of Friday morning, you no doubt are preparing to bring cold-weather gear, a chair, and a thermos of your favorite hot beverage.  You’re ready to go … or are you?  Have you given any thought to the panties you’ll be wearing for shopping’s version of the Olympic decathlon?  No?  Then you might want to spend a few minutes reading what follows.  Why?  Wedgies, VPLs, and Black Friday simply don’t mix. (more…)

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16^th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. (more…)

By Adam Welsch
Naomi & Nicole®

If you’re like many women, you probably enjoy adding new shoes to your wardrobe.  But finding shoes that are comfortable, as well as cute and stylish, can sometimes seem impossible.  How many times have thought you found just the pair you were looking for, only to try them on and think, “Couldn’t they have made the toes (or backs) just a little wider?”  The good news is that makers of shapewear have finally created a new silhouette that addresses what had been the final, neglected shaping problem for women – foot flab.  Coinciding with the arrival of new spring shoe collections, foot sculptors – like arm shapers, waist cinchers, and thigh slimmers before them – are now appearing in intimates departments and lingerie shops promising to slim and smooth feet just like yours. (more…)

By Adam Welsch
Naomi & Nicole®

2055 years ago today, Julius Caesar was assassinated by Marcus Brutus, and more than sixty other co-conspirators, at the Theatre of Pompey in ancient Rome.  This fate befell Mr. Caesar despite being alerted by a seer a short time before that he was in danger.  This warning was immortalized by William Shakespeare in his play, Julius Caesar, as the admonition, “Beware the Ides of March.”

Since today is the Ides of March, it seems like the right time to revisit fifteen shapewear “don’ts” that all intimates shoppers should beware today (and all other days).  In no particular order: (more…)