By Adam Welsch
In the world of shapewear advertising, no device is more common than the “before-and-after” comparison. Whether in newspaper or magazine advertisements, late night infomercials, lingerie pieces on news programs and talk shows, or segments on television shopping networks, those trying to sell shapewear love to demonstrate the effectiveness of their products by showing what women look like both before putting on the garments and after. Of course, this type of “fit test” is a great way for a consumer to judge the quality of a garment herself when in a fitting room of a store. Since she’s the one trying on the garment, she can control the experiment and make sure it’s a fair comparison. That, of course, isn’t the case when the demonstration is carried out by others through an advertising medium. There are five before-and-after tricks that can be used in print, or on the small screen, to overstate the performance of shapewear on the body, and apparently the temptation to employ these is sometimes irresistible.
So, what should you be on the lookout for? [...]