By Adam Welsch
Try before you buy. That’s a pretty ironic statement to make in the online world, where purchasing items usually requires a bit of faith, backed up by an accommodating product return policy. But whether you purchase shapewear from a website or a traditional brick & mortar retailer, investing some of your time in a store’s dressing room first is sure to make you a more satisfied customer in the end.
Why? While all clothes come in sizes and fabrics that fit differently from person to person, shapewear has more “satisfaction variables” than other apparel (due to the functions it performs) that consumers must take into consideration and assess. Trying on shapewear, therefore, may be more important than trying on any other type of apparel. Each garment combines a fabric, silhouette, and level of control to produce a specific look, feel, fit, and function. You know from experience that if an item of clothing doesn’t look right, it’ll end up sitting in your closet or drawer. Imagine how infrequently a piece of shapewear will see the light of day if it’s unattractive, uncomfortable, and doesn’t do the job you thought it would do when you bought it. Trying on a garment will tell you how it’ll look, feel, and function on your unique body. […]