IN FORM

By Adam Welsch
Cupid Intimates

Have you heard of the Lingerie Football League?  Founded last year, it’s the newest incarnation of the pay-per-view Lingerie Bowl that was created to compete with the 2004 to 2007 Super Bowl halftime shows.  Consisting of teams from ten American cities, it’s a full-contact, seven-on-seven, tackle football league in which players’ uniforms consist of matching satin-and-lace bras, panties, and garters (along with ice-hockey-style helmets, shoulder pads, knee pads, elbow pads, and athletic shoes).

It’s undeniable that the women who play on these teams are attractive.  Obviously, that’s the point of creating and marketing a bra-and-panty football league.  But they’re also athletic, and many play the game quite well.  And though make-up is a part of the uniformed look of the players, no one should be under the illusion that the competition is of the powder-puff variety.  The players hit each other hard, and injuries, like torn ligaments, concussions, and broken bones, are not uncommon. (more…)

By Adam Welsch
Cupid Intimates

Are you tired of spending Labor Day weekend at the pool, your neighbor’s backyard barbeque, or your local mall trying to finish your back-to-school shopping?  Do you want to experience something new, perhaps act a bit crazy, just once in early September?  How about jetting to Paris this weekend for the annual Interfilière and Mode City trade fairs?  They’re premiere international intimates trade shows, held jointly, that bring together the world’s leading lingerie makers and their fabric suppliers.  This will be your last chance.  Next year, this event is being moved to mid-July.  And while Paris is always a great place to visit, it’s best to see it outside the height and heat of the tourist season. (more…)

By Adam Welsch
Cupid Intimates

Known by a variety of names throughout the intimate apparel industry – such as “long leg,” “bike pant,” and simply “shaper” – the thigh slimmer is one silhouette that should be a part of every shapewear customer’s wardrobe.  Why?

1. The thigh slimmer addresses multiple problem areas at once.

True to its name, it expertly slims the inner thighs and prevents your legs from rubbing together when you walk.  But it also controls saddle bags, and smoothes cellulite, found on the outsides and back sides of the legs, respectively.  And, despite its name, it also flattens the tummy and can enhance the shape of your rear end.  Finally, depending on the style, it can also help control the midriff and prevent the appearance of the dreaded muffin top around your waist. (more…)

By Rachel Rumsey
Cupid Intimates

Leaves will soon begin to change their colors, so it’s time to start considering your fall wardrobe.  This year’s autumn inspirations range from the 1950s and early 1960s, to lower hemlines, splashes of gold, and leather.  Next season’s fashion trends are sure to make your curves look fantastic.  And the right shapewear will take those trends to the next level.

The focus on the hourglass silhouette remains, as the popularity of Mad Men continues.  This curve-friendly trend can be used in many flattering ways.  For example, consider wearing a funnel neck to bring eyes up to your pretty face, and wearing your hair up for a polished effect. In addition, try donning a smoothing camisole or torsette under your sweater for a more sophisticated look. (more…)