IN FORM®

By Adam Welsch
Naomi & Nicole®

 If you’re revving up for a Thanksgiving Weekend full of power shopping, you probably have a game plan already in place.  You’ve researched the best sales, created an itinerary, and selected your shopping mate.  You know which pair of comfy shoes you’ll be wearing and what kinds of snacks you’ll be stocking in your purse.  If you’re one of those diehards who’ll be camping out in line, outside of a store, on Thanksgiving evening or during the wee hours of Friday morning, you no doubt are preparing to bring cold-weather gear, a chair, and a thermos of your favorite hot beverage.  You’re ready to go … or are you?  Have you given any thought to the panties you’ll be wearing for shopping’s version of the Olympic decathlon?  No?  Then you might want to spend a few minutes reading what follows.  Why?  Wedgies, VPLs, and Black Friday simply don’t mix. (more…)

By Eva Ceinture
Cupid Intimates

This is the fifth in a series of blog posts conveying one woman’s thoughts about shapewear.

Torsette / Comfortable Firm® Control

Dear Shapewear Diary,

Brrr!  It’s getting cold outside!  Since I’m cold-blooded, I get chilly fast, and given that I produce so little heat of my own, the idea of adding a layer of shapewear sounded great!  So, for my next shapewear experience, I decided to wear a torsette.  A torsette is a silhouette that’s also known as an under-bust camisole.  I wore it to work under a long-sleeve, lightweight sweater and slacks, and liked how smooth and firm I felt.  Its Comfortable Firm® control shaped and smoothed me.  This level of control seems like a good choice for anyone who wants to be shaped and smoothed over a long period of time.  I’d advise any woman who’s new to shapewear to try a Comfortable Firm® control garment instead of one providing extra firm control because it’ll probably give her the look she wants with a feel that’s not so intense. (more…)

By Adam Welsch
Naomi & Nicole®

Lately, talk of zombies and a zombie apocalypse has been everywhere.  No longer merely content for ghost stories, video games, and sci-fi thrillers, this topic is drawing consideration by more “academic” circles.  For example, last week The History Channel aired a two-hour documentary called “Zombies: A Living History.”  On May 16^th of this year, the U.S. Centers for Disease Control and Prevention published a post in their Public Health Matters Blog entitled “Preparedness 101: Zombie Apocalypse” in which the author detailed an emergency preparedness plan that every American should consider adopting in the face of a zombie threat.  It also discussed how the CDC would respond to such a cataclysmic event – particularly if caused by a virus like solanum.  Since the U.S. Government takes this threat seriously, we, as a thought leader of the intimate-apparel industry, feel a moral obligation to do the same.  So, what follows is what may be a first-of its-kind consideration of the types of underwear every woman should have on hand, should hordes of the undead rise and destroy civil society as we know it. (more…)

By Marcy Montgomery Jones
Naomi & Nicole®

You may already know that the torsette is one of the latest styles of shapewear.  But did you know that torsette styling is available in a myriad of silhouette variations?  Torsettes are made for women who want to wear their own bras with shapewear.  They smooth the same places camisoles smooth, but include no material over the bust area.  This design solves a problem for women who have large or small breasts, or have difficulty finding properly-fitting shapers with the correct cup size.  It also helps women who are top heavy and want to wear all-in-one shapers that give the proper amount of control around the back, tummy, thigh, and midriff areas.  In addition to providing these solutions, the torsette allows customers to choose from plunge, push-up, demi, balconette, full-coverage, minimizing, or any other types of bras to ensure coordination with their fashions, moods, or audiences.  (more…)